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Learn how to build a higher ed welcome email series that guides students and families through move-in week with well-timed, automated email campaigns. The post Higher ed welcome email series: What to send before move-in and during welcome week appeared first on Emma.

Email keeps higher education running. With 88% of students checking their email daily, it’s the primary way institutions reach students throughout their academic journey. But when every college, department, and office sends messages on their own, things can get chaotic. Students already face overflowing inboxes where messages get buried. Without coordination, your teams might send duplicate or conflicting messages, which […] The post Reducing email chaos across colleges, departments, and lifecycle stages appeared first on Emma.

Email marketing helps nonprofits improve their donor and volunteer participation. Unlike social media, email gives you direct access to your supporters without an algorithm determining which users see your content. You own the channel, control the message, and can track donations and registrations. Whether you’re promoting a gala, launching a volunteer drive, or rallying support for […] The post Using email marketing to promote nonprofit events and initiatives appeared first on Emma.

Accuracy, consistency, and clear records are part of how public agencies build trust with the people they serve. When your government email approval process runs through disorganized inboxes rather than a structured workflow, it becomes harder to consistently meet a higher standard and support your organization.  Below, we explore how to clean up government email workflows to achieve […] The post How to clean up government email workflows for better control and fewer errors appeared first on Emma.

Learn how to improve email brand control right inside your email platform with templates, assets, approvals, and brand guidelines. The post 4 ways to create more email brand control inside your platform appeared first on Emma.