Incorrect Date Attribute Values on Some CEP Profiles

Update timeline

1. identified Jul 03, 2025, 05:04 PM UTC

   We have identified an issue affecting Date attributes on Profiles when updated via our SDKs (v2.x and v3.x). Between July 2nd, 15:36 CET and July 3rd, 15:25 CET, any Date attribute set using the SDK was assigned an incorrect value far in the future. Impact As a result of this issue: * Targeting based on these attributes will not behave as expected. * Profiles will not appear correctly in the Dashboard’s Profile View. * Data exports will reflect incorrect dates for affected attributes. What is Not Affected * Attributes updated outside the impacted time window have the correct value. * Attributes updated via the Profile API or Custom Data API are not impacted. * The MEP (Mobile Engagement Platform) remains unaffected. Current status Our engineering team is actively working on restoring the correct values for all impacted Profiles. As it is a lengthy process, we expect this work to be completed in the next 24h.

2. resolved Jul 04, 2025, 10:39 AM UTC

   The data has been restored: * Targetings using those attributes will now work as expected * The attributes now show up in the Profile View * Future exports will show the correct data We will not replay automations & campaigns to profiles that should have been targeted but were not. Future occurrences will work as expected.