My Emma incident
Building donor journeys: Turning first-time givers into lifelong supporters
My Emma experienced a minor incident on March 25, 2026, lasting 85d 19h. The incident has been resolved; the full update timeline is below.
Update timeline
- monitoring Mar 25, 2026, 12:00 AM UTC
Here's something most nonprofit teams already know but rarely have time to act on: The moment someone makes their first gift is not the end goal, it's the starting line. What happens in the days and weeks after that initial donation plays a big role in whether a donor gives again. The post Building donor journeys: Turning first-time givers into lifelong supporters appeared first on My Emma .