My Emma incident
Bring nonprofit supporters back with lapsed donor reengagement emails
My Emma experienced a minor incident on April 3, 2026, lasting 76d 20h. The incident has been resolved; the full update timeline is below.
Update timeline
- monitoring Apr 03, 2026, 12:00 AM UTC
Every nonprofit has them: donors who give once or twice, maybe even consistently for a few years, and then go quiet. They didn't unsubscribe or make a clean exit; they just stopped opening, clicking, and giving. Because there’s no dramatic exit, it's easy to let them drift further and further away until they become a line in a spreadsheet or CRM that you haven't contacted in months. The post Bring nonprofit supporters back with lapsed donor reengagement emails appeared first on My Emma .