Subbly Outage History

Subbly degraded View live status →

Pingoru has recorded 50 incidents for Subbly: 24 in the last 12 months and 5 in the last 90 days.

Source: status.subbly.co

50incidents recorded
24last 12 months
5last 90 days
114 minutestypical duration
Incidents per month
024AprMayJunJulAugSepOct1
Share of hours with an open incident, any severity
0%50%100%AprMayJunJulAugSepOct0%
Pingoru began tracking Subbly in April 2026, so earlier months are not shown. Hover a bar for its value.
Show as a table
MonthIncidentsHours with an open incident
April 202600 of 720 (0%)
May 202612 of 744 (0%)
June 202638 of 720 (1%)
July 202622 of 744 (0%)
August 202638 of 744 (1%)
September 202600 of 720 (0%)
October 202612 of 516 (0%)

Incidents, newest first

Minor October 13, 2026 Core Subbly Services Performance Degradation 2h 5m Core Subbly Services, Admin, Checkout, Billing Engine and 3 more

Started Oct 13, 2026, 01:37 PM UTC· resolved Oct 13, 2026, 03:43 PM UTC

  1. investigating Oct 13, 2026, 01:37 PM UTC

    We’re investigating reports of degraded performance affecting Core Subbly Services. Some customers may experience slower responses or difficulty using parts of the service. Our team is working to identify the root cause and will provide another update as soon as we have more information.

  2. monitoring Oct 13, 2026, 02:13 PM UTC

    Performance appears to have returned to normal. We’re monitoring the service while we confirm the underlying fix and will provide another update once deployment details are confirmed.

  3. resolved Oct 13, 2026, 03:43 PM UTC

    Performance has returned to normal and the incident is resolved. All associated services are operational.

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Minor August 31, 2026 Taxes missing from some invoices 7h

Started Aug 31, 2026, 06:00 AM UTC· resolved Aug 31, 2026, 01:00 PM UTC

  1. resolved Sep 03, 2026, 02:29 AM UTC

    Between 31 August 2026 at 06:00 UTC and 2 September 2026 at 13:00 UTC, sales tax was not applied to some invoices created on Subbly. The cause was an upstream unexpected failure at TaxJar, the provider we use to calculate tax rates, which our system did not surface. Affected invoices were charged without the tax that should have applied. We have now corrected those invoices, collected the missing tax where it was owed, and notified everyone affected.

  2. postmortem Sep 03, 2026, 02:30 AM UTC

    ## Summary Between 31 August 2026 at 06:00 UTC and 2 September 2026 at 13:00 UTC, sales tax was not applied to some invoices created on Subbly. The cause was an upstream unexpected failure at TaxJar, the provider we use to calculate tax rates, which our system did not surface. Affected invoices were charged without the tax that should have applied. We have now corrected those invoices, collected the missing tax where it was owed, and notified everyone affected. ## What happened During this window TaxJar began returning 403 errors to our tax calculation requests without warning. Our billing engine treated a failed calculation as "no tax", built the invoice with a zero tax amount, and charged the customer the untaxed total. Because the failure was handled silently, no alert reached our team. We learned of the problem when it was reported to us, at which point the underlying TaxJar errors had already stopped. Only shops that rely on Subbly's own TaxJar integration were affected. Shops with their own TaxJar account, and shops with tax-inclusive pricing, did not undercharge their customers. ## What we did We identified every invoice created in the window that was missing tax and recalculated what the tax should have been, using the same calculation the original renewal or checkout would have used. For shops with tax-exclusive pricing, we charged the missing tax to the customer's payment method on file as a separate, clearly labelled sales tax invoice, and recorded the tax on the original invoice and order. Each of those customers received an email from the shop explaining the charge. Where a charge could not be collected, the shop owner has been told which customers were affected so they can decide how to follow up. For shops with tax-inclusive pricing, customers had already paid the correct amount, so we only recorded the missing tax breakdown on the invoices and orders. No charge was made and no customer email was sent. Every affected shop owner received a summary of exactly what was done for their store. ## What we are changing A failed tax calculation is no longer silent. Our team is now alerted immediately when the tax provider returns errors, so a problem like this would be caught within minutes rather than days. We are also working on fallback strategies for tax calculation, so that an upstream outage does not result in invoices being charged without tax. ### Our apology We are sorry for the inconvenience this caused you and your customers. We know an unexpected charge, however small and however well explained, is not something anyone wants to receive from a store they trust. And your trust in us as a platform is taken very seriously. If you have any questions about the affected invoices, the corrections we made, or the steps above, please reach out to us through the support chat in your admin and we will help.

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Minor August 23, 2026 Test incident 1m Legacy Website Builder & Hosting

Started Aug 23, 2026, 12:25 AM UTC· resolved Aug 23, 2026, 12:26 AM UTC

  1. investigating Aug 23, 2026, 12:25 AM UTC

    Test incident for internal ops

  2. identified Aug 23, 2026, 12:25 AM UTC

    The issue has been identified and a fix is being implemented.

  3. resolved Aug 23, 2026, 12:26 AM UTC

    This incident has been resolved.

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Major August 10, 2026 Checkouts are currently disabled. 43m Checkout

Started Aug 10, 2026, 01:53 PM UTC· resolved Aug 10, 2026, 02:36 PM UTC

  1. identified Aug 10, 2026, 01:53 PM UTC

    We've temporarily disabled the checkouts to avoid double charges. The team is working on the fix.

  2. monitoring Aug 10, 2026, 02:14 PM UTC

    We've identified the root cause and deployed a fix. Checkouts are fully operational again. We're keeping this incident open while we monitor checkout behavior and assess the impact on orders placed during the disruption. We'll post a final update once monitoring confirms stability.

  3. resolved Aug 10, 2026, 02:36 PM UTC

    Incident has been resolved and the system is fully operational. Check the postmortem for additional information.

  4. postmortem Aug 10, 2026, 03:25 PM UTC

    Service Disruption - August 10, 2026 \(Resolved\) On August 10, between 12:39 and 14:08 UTC, checkout was not working, affecting 29 users and 77 purchases. The issue was caused by a routine update that relied on a database field mistakenly present in engineer's local development database and missing from production; a fix was deployed and all services were fully restored by 14:08 UTC. All the payments during this window were processed without orders or invoices being created. All affected charges should be refunded.

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Critical July 31, 2026 Legacy Builder Websites Temporarily Unavailable 59m Legacy Website Builder & Hosting

Started Jul 31, 2026, 05:36 PM UTC· resolved Jul 31, 2026, 06:35 PM UTC

  1. investigating Jul 31, 2026, 05:36 PM UTC

    We are currently investigating an issue affecting some legacy builder websites. Impacted merchants may experience 503 Service Temporarily Unavailable errors when accessing their websites and the legacy editor. Our team is working to identify the root cause and restore service as quickly as possible.

  2. identified Jul 31, 2026, 06:07 PM UTC

    The issue is being caused by a third-party service that powers our legacy website builder. We’re working with their team to restore service as quickly as possible. We currently expect the issue to take at least another 30 minutes to resolve, and we’ll continue to share updates as soon as we have them. While we work on resolving this, we’d also encourage merchants using the legacy builder to consider migrating to our new AI website builder. It’s our recommended and fully supported platform, and our team is happy to help make the transition as smooth as possible, including rebuilding your website if needed. Just contact support for more info, and we’ll help get you set up right away. Email [email protected]

  3. resolved Jul 31, 2026, 06:35 PM UTC

    We've resolved the issue affecting legacy builder websites, and all services should now be operating normally. Thank you for your patience.

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Critical July 20, 2026 Legacy Builder Service Disruption 30m Legacy Website Builder & Hosting

Started Jul 20, 2026, 11:18 AM UTC· resolved Jul 20, 2026, 11:49 AM UTC

  1. investigating Jul 20, 2026, 11:18 AM UTC

    We're aware of an issue preventing some users from accessing the Legacy Builder and some sites are down. Our team is actively investigating the cause and working on a fix. We apologize for the inconvenience and will share another update as soon as we have more information.

  2. resolved Jul 20, 2026, 11:49 AM UTC

    he issue has been resolved, and the Legacy Builder is now available again.

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Minor June 23, 2026 CSV exports are being delayed 3h Emails & Communication

Started Jun 23, 2026, 10:04 AM UTC· resolved Jun 23, 2026, 01:04 PM UTC

  1. investigating Jun 23, 2026, 10:04 AM UTC

    CSV export requests are not generating or sending export emails to merchants. We are working to identify the root cause and implement a fix as soon as possible. Further updates will be provided once we have more information.

  2. monitoring Jun 23, 2026, 11:10 AM UTC

    A fix has been implemented and we are monitoring the results.

  3. monitoring Jun 23, 2026, 11:42 AM UTC

    We are continuing to monitor for any further issues.

  4. identified Jun 23, 2026, 11:56 AM UTC

    The issue has been identified and a fix is being implemented.

  5. resolved Jun 23, 2026, 01:04 PM UTC

    This incident has been resolved.

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Minor June 2, 2026 Agentic builder: Problems with the preview server loading 1h 19m Website Builder

Started Jun 02, 2026, 05:36 PM UTC· resolved Jun 02, 2026, 06:56 PM UTC

  1. investigating Jun 02, 2026, 05:36 PM UTC

    We're currently investigating the intermittent problems with the preview servers on the Agentic Builder. Live builds are not affected. We're sorry for the inconvenience.

  2. identified Jun 02, 2026, 06:10 PM UTC

    We've identified the issue, working on the fix.

  3. identified Jun 02, 2026, 06:39 PM UTC

    We are continuing to work on a fix for this issue.

  4. monitoring Jun 02, 2026, 06:40 PM UTC

    A fix has been implemented and we are monitoring the results.

  5. resolved Jun 02, 2026, 06:56 PM UTC

    Fix was implemented, we're continuing to monitor the situation. Preview servers have been restored. Please contact support team for any questions or if you're still having problems. Apologies for the hiccup.

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Minor June 2, 2026 Agentic Builder - Preview server not loading for a subset of users 3h 21m Website Builder

Started Jun 02, 2026, 12:14 PM UTC· resolved Jun 02, 2026, 03:35 PM UTC

  1. investigating Jun 02, 2026, 12:14 PM UTC

    The Agentic Builder is currently experiencing problems with previews being loaded for a smaller subset of customers. We apologize if your build is currently affected (and you're not able to see the preview). We're working on a solution. Published sites are not affected.

  2. monitoring Jun 02, 2026, 01:53 PM UTC

    We deployed the fix, preview servers are working again. We're currently monitoring the situation. Please report any potential problems to the support team.

  3. monitoring Jun 02, 2026, 03:34 PM UTC

    We are continuing to monitor for any further issues.

  4. resolved Jun 02, 2026, 03:35 PM UTC

    This incident has been resolved.

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Major May 29, 2026 AI Builder access issues 2h 18m Website Builder

Started May 29, 2026, 09:58 AM UTC· resolved May 29, 2026, 12:16 PM UTC

  1. investigating May 29, 2026, 09:58 AM UTC

    We are investigating reports of users being unable to access the AI Builder. Our engineering team is currently investigating the root cause and will update you shortly.

  2. resolved May 29, 2026, 12:16 PM UTC

    The issue affecting access to the AI Builder has been resolved. Users should now be able to access and use the builder normally. We apologize for the disruption and appreciate your patience while our team worked on restoring the service.

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Minor March 25, 2026 AI Builder preview and chat degraded performance 7h 23m Website Builder

Started Mar 25, 2026, 02:47 PM UTC· resolved Mar 25, 2026, 10:10 PM UTC

  1. identified Mar 25, 2026, 02:47 PM UTC

    We recently rolled out a major upgrade to the AI Builder, and this issue appeared following that update. The issue has been identified, and our team is actively working on implementing a fix.

  2. monitoring Mar 25, 2026, 04:24 PM UTC

    A fix has been put in place and the builder should be operating as normal. IMPORTANT: if you do experience the same issue as before, please create a new chat to overcome this. Apologies for the inconvenience, the upgrade is a big step for us and will make everything much smoother and more reliable. If you experience any issues please report them to us so we can resolve them quickly for you. Thank you! - Subbly's Engineering Team

  3. monitoring Mar 25, 2026, 04:24 PM UTC

    We are continuing to monitor for any further issues.

  4. resolved Mar 25, 2026, 10:10 PM UTC

    Considering there have been no more reports of this issue, we're marking it as resolved. Apologies again for the inconvenience.

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Major March 24, 2026 AI Builder Preview Not Loading 4m Website Builder

Started Mar 24, 2026, 12:12 PM UTC· resolved Mar 24, 2026, 12:17 PM UTC

  1. investigating Mar 24, 2026, 12:12 PM UTC

    We are currently experiencing an issue where the AI Builder preview may appear offline or fail to load. Our team is aware of the issue and actively working on identifying the cause and resolving it as quickly as possible. We’ll share an update as soon as we have more information.

  2. resolved Mar 24, 2026, 12:17 PM UTC

    The issue with the AI Builder preview not loading has now been resolved. Everything should be functioning as expected.

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Major March 19, 2026 AI Builder loading issue 30m Website Builder

Started Mar 19, 2026, 08:30 AM UTC· resolved Mar 19, 2026, 09:00 AM UTC

  1. investigating Mar 19, 2026, 08:30 AM UTC

    We’re currently investigating an issue where the AI Builder may not open or load as expected for some users. Our team is actively looking into this and working on identifying the root cause. We’ll share an update as soon as we have more information. Thank you for your patience.

  2. resolved Mar 19, 2026, 09:00 AM UTC

    The issue with the AI Builder not loading has been fully resolved. Everything should now be working as expected. Thank you for your patience.

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Minor March 10, 2026 Legacy website builder access temporarily disabled 25m Legacy Website Builder & Hosting

Started Mar 10, 2026, 10:08 PM UTC· resolved Mar 10, 2026, 10:33 PM UTC

  1. investigating Mar 10, 2026, 10:08 PM UTC

    We're currently experiencing issues accessing the legacy builder. More information to follow. Sites and builds are intact and publicly accessible, access to the builder editor is currently degraded and inaccessible.

  2. identified Mar 10, 2026, 10:21 PM UTC

    Problem with the hosting provider has been diagnosed. We're working on implementing the temporary solution.

  3. resolved Mar 10, 2026, 10:33 PM UTC

    Access to the legacy builder has been restored. Thanks for your patience and apologies for any inconvenience.

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Minor March 9, 2026 Legacy website builder currently inaccessible 51m Legacy Website Builder & Hosting

Started Mar 09, 2026, 03:00 PM UTC· resolved Mar 09, 2026, 03:51 PM UTC

  1. investigating Mar 09, 2026, 03:00 PM UTC

    We're currently having problems with 3rd party hosting we're using to host projects made on the legacy website builder. Problem has been diagnosed and the hosting partners are actively working on resolving this. As a result of this, access to the legacy builder is revoked, but the sites are fully operational. We apologize for the inconvenience.

  2. identified Mar 09, 2026, 03:01 PM UTC

    Root cause of the issue has been identified, we're waiting for the hosting partners to resolve for it. There's no ETA communicated at this point, we'll update once we have ETA for this to be resolved.

  3. monitoring Mar 09, 2026, 03:23 PM UTC

    A fix has been deployed, we're still monitoring the problem. Website builder is accessible now.

  4. resolved Mar 09, 2026, 03:51 PM UTC

    Problem was resolved. Everything is fully operational again. Sorry for the downtime.

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Major March 4, 2026 API Outage Affecting Checkout and Builder Pages 58m API, Website Builder

Started Mar 04, 2026, 03:00 PM UTC· resolved Mar 04, 2026, 03:59 PM UTC

  1. investigating Mar 04, 2026, 03:00 PM UTC

    We are currently experiencing an outage related to our API which is affecting the checkout functionality and some website builder pages. The engineering team is actively investigating the issue and working to identify the root cause. We will provide an update as soon as more information is available and once the issue has been resolved.

  2. monitoring Mar 04, 2026, 03:33 PM UTC

    We've identified and deployed the hotfix for the problem. Checkouts are partially operational at the moment. We're continuing to monitor.

  3. resolved Mar 04, 2026, 03:59 PM UTC

    The issue has been resolved and all services are operating normally. Thank you for your patience while we investigated and fixed the problem.

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Major March 3, 2026 Checkouts degraded due to a recent update 22m Checkout

Started Mar 03, 2026, 07:16 PM UTC· resolved Mar 03, 2026, 07:38 PM UTC

  1. identified Mar 03, 2026, 07:16 PM UTC

    Checkouts are temporarily unavailable due to an unexpected issue during the recent deployment.

  2. resolved Mar 03, 2026, 07:38 PM UTC

    Checkouts are live again. Apologies for the downtime.

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Major February 18, 2026 Agent Builder Chat – Incident Investigation 27m Website Builder

Started Feb 18, 2026, 12:42 PM UTC· resolved Feb 18, 2026, 01:09 PM UTC

  1. investigating Feb 18, 2026, 12:42 PM UTC

    We are currently investigating an issue affecting the Agent Builder Chat. Users may experience problems loading or interacting with the chat interface. Our engineering team is actively working on identifying and resolving the problem. We will provide updates as soon as more information becomes available.

  2. identified Feb 18, 2026, 12:51 PM UTC

    We have identified the root cause of the issue affecting the Agent Builder Chat. A fix has been implemented and is currently being prepared for deployment. We expect the update to be released shortly. Thank you for your patience while we work to fully resolve this.

  3. resolved Feb 18, 2026, 01:09 PM UTC

    The issue affecting the Agent Builder Chat has been resolved. A fix has been successfully deployed, and the service is now operating normally. Thank you for your patience and understanding.

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Minor February 5, 2026 Issues fetching product data for new AI site builds. 1h 7m API, Website Hosting

Started Feb 05, 2026, 01:32 PM UTC· resolved Feb 05, 2026, 02:39 PM UTC

  1. investigating Feb 05, 2026, 01:32 PM UTC

    We are investigating API synchronization issues affecting AI site builds. Impact includes unavailable checkouts, missing product metadata/bundles, and related logic failures.

  2. identified Feb 05, 2026, 01:38 PM UTC

    Problem with the API identified. Working on a fix.

  3. resolved Feb 05, 2026, 02:39 PM UTC

    Fix was deployed, system is fully operational.

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Minor November 18, 2025 Intermittent Subbly service instability due to ongoing Cloudflare issues 4h 5m Admin, Checkout, API

Started Nov 18, 2025, 12:29 PM UTC· resolved Nov 18, 2025, 04:35 PM UTC

  1. investigating Nov 18, 2025, 12:29 PM UTC

    We are currently experiencing intermittent instability across the Subbly platform. The root cause is an ongoing Cloudflare outage affecting global traffic routing. Cloudflare is still actively working on resolving the issue, and because our infrastructure relies on their network, Subbly services may continue to fluctuate. Our engineering team is continuously monitoring the situation and will provide updates as soon as there are changes in Cloudflare’s status.

  2. identified Nov 18, 2025, 03:02 PM UTC

    The issue has been identified and a fix is being implemented.

  3. resolved Nov 18, 2025, 04:35 PM UTC

    This issue appears to have resolved, however Cloudflare haven't marked it as resolved on their end so we recommend monitoring their status page if you experience further issues: https://www.cloudflarestatus.com/ We apologise for any inconvenience.

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Notice November 18, 2025 Subbly services unavailable due to Cloudflare outage 8m Admin, Checkout, API

Started Nov 18, 2025, 12:09 PM UTC· resolved Nov 18, 2025, 12:18 PM UTC

  1. identified Nov 18, 2025, 12:09 PM UTC

    We are currently experiencing a service disruption affecting multiple parts of the Subbly platform. The outage is caused by a widespread Cloudflare issue impacting connectivity and availability across multiple services globally. Because our infrastructure relies on Cloudflare for routing and security, this external incident is directly affecting Subbly’s uptime.

  2. resolved Nov 18, 2025, 12:18 PM UTC

    This incident has been resolved.

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Notice November 7, 2025 Some processes are temporarily delayed - We are working on it 2h 11m Automations & Jobs, Emails & Communication

Started Nov 07, 2025, 05:14 PM UTC· resolved Nov 07, 2025, 07:26 PM UTC

  1. identified Nov 07, 2025, 05:14 PM UTC

    We’re currently seeing a delay in background processing, which may affect email deliverability, renewals, and how credit balances appear in your AI website builder.

  2. resolved Nov 07, 2025, 07:26 PM UTC

    This incident has been resolved.

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Minor October 30, 2025 Performance issues detected in Agentic Builder Preview 5h 23m Website Builder

Started Oct 30, 2025, 01:51 PM UTC· resolved Oct 30, 2025, 07:14 PM UTC

  1. investigating Oct 30, 2025, 01:51 PM UTC

    Around 25% of sessions may currently be slow or temporarily unreachable due to ongoing maintenance on our third-party supplier’s side. We’re in contact with them and awaiting further updates

  2. resolved Oct 30, 2025, 07:14 PM UTC

    This incident has been resolved. Thank you for your patience and understanding!

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Minor October 27, 2025 Legacy builder partial outage 23m Legacy Website Builder & Hosting

Started Oct 27, 2025, 02:28 PM UTC· resolved Oct 27, 2025, 02:51 PM UTC

  1. investigating Oct 27, 2025, 02:28 PM UTC

    We are currently experiencing issues with the Legacy Website Builder not loading images properly. We’re investigating the root cause and will provide an update shortly. Sorry for the inconvenience and thank you for your patience.

  2. resolved Oct 27, 2025, 02:51 PM UTC

    This incident has been resolved.

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Minor October 16, 2025 Legacy website builder not loading (hosting unaffected) 6h 28m Legacy Website Builder & Hosting

Started Oct 16, 2025, 10:33 PM UTC· resolved Oct 17, 2025, 05:02 AM UTC

  1. investigating Oct 16, 2025, 10:33 PM UTC

    We’re currently investigating an issue affecting the Legacy Builder platform that is preventing customers from accessing the builder. All published websites remain live and fully operational. Updates will be provided as soon as more information becomes available.

  2. resolved Oct 17, 2025, 05:02 AM UTC

    After extensive testing and looking in the wrong places, after some reports came in about other strange behaviors, we realized that the issue was related to our security layer being too aggressive and blocking requests to our API. Security is a high priority for us, but so is reliability so it's unfortunate that we accidentally traded one off for the other in this instance. We have now since resolved this and we apologize for any inconveniences caused.

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