Zeta incident
Zeta Marketing Platform is experiencing delay in processing experience-based messages.
Zeta experienced a major incident on July 26, 2025 affecting Events API and Campaigns, lasting 3h 12m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Jul 26, 2025, 03:48 AM UTC
We have identified an issue causing delays in Experience-based trigger campaigns. Our team is actively investigating the root cause and will share findings as they become available. We will continue to provide regular updates as we progress through identification, impact analysis, and recovery.
- identified Jul 26, 2025, 04:01 AM UTC
We have identified the root cause of the delays affecting experience-based trigger campaigns and are actively working on mitigating the issue. We expect this to be resolved in the next 30 minutes. We will continue to provide updates as progress is made.
- identified Jul 26, 2025, 04:27 AM UTC
The queued events are steadily decreasing, and we expect the service to normalize shortly. We will provide the next update within 15 to 30 minutes.
- identified Jul 26, 2025, 04:42 AM UTC
The queued events are steadily decreasing, and we expect the service to normalize shortly. We will provide the next update within 30 minutes.
- identified Jul 26, 2025, 05:25 AM UTC
The queued events are steadily decreasing, and we expect the service to normalize shortly. We will provide the next update within 30 minutes.
- monitoring Jul 26, 2025, 05:45 AM UTC
This incident has been resolved, and event processing has returned to normal levels. We will continue to monitor system performance closely.
- resolved Jul 26, 2025, 07:01 AM UTC
This incident is now fully resolved following a period of stable monitoring. Event processing remains at normal levels.