Zeta incident
The Zeta Marketing Platform is experiencing high failure rate in campaign sends
Zeta experienced a minor incident on January 15, 2026 affecting Campaigns, lasting 5h 44m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Jan 15, 2026, 10:55 PM UTC
We have seen indication of a potential high severity issue with the Zeta Marketing Platform. We are actively working to identify the issue (impact and cause) and will update you with findings and confirmation of affected services once collected. Additional communications will be sent periodically with updates while we move through identification, impact analysis, and recovery. We value your trust and apologize for any inconvenience.
- investigating Jan 15, 2026, 11:59 PM UTC
The Zeta Marketing Platform is currently experiencing an issue that may cause send failures for campaigns that use external feeds. Our engineering team is investigating and will provide updates as soon as more information is available. Other services remain operational. We appreciate your patience as we work to restore normal service.
- identified Jan 16, 2026, 12:12 AM UTC
Further investigation shows that this issue is isolated to campaigns using internal feeds, not external feeds, as previously communicated. Our engineering team continues to work on a resolution and will provide additional updates as they become available. All other services remain operational. Thank you for your continued patience.
- monitoring Jan 16, 2026, 12:15 AM UTC
We’ve deployed a fix for the issue affecting campaigns. The engineering team is closely monitoring the system to confirm full resolution. Other platform services continue to operate normally.
- resolved Jan 16, 2026, 04:39 AM UTC
This incident has been resolved.