Zeta incident

Zeta Marketing Platform – Connectivity Disruption with Google Ads

Major Resolved View vendor source →

Zeta experienced a major incident on September 10, 2025 affecting Export Service, lasting 6h 36m. The incident has been resolved; the full update timeline is below.

Started
Sep 10, 2025, 05:53 AM UTC
Resolved
Sep 10, 2025, 12:30 PM UTC
Duration
6h 36m
Detected by Pingoru
Sep 10, 2025, 05:53 AM UTC

Affected components

Export Service

Update timeline

  1. identified Sep 10, 2025, 05:53 AM UTC

    We experienced a connectivity disruption between the Zeta Marketing Platform and Google Ads, which temporarily impacted file transfer operations. All failed exports have since been successfully re-run, and no ongoing data is expected. All other platform services have remained fully operational throughout. Our engineering teams continue to monitor the connection closely, and further updates will be provided as new information becomes available.

  2. identified Sep 10, 2025, 07:30 AM UTC

    We have identified the root cause of the issue, and a fix is currently being deployed. All failed exports have since been re-run, and exports are in progress to Google Ads. The failed re-processed Google exports generally take 8-10 hours to complete to sync with Google. Our engineering teams will continue to monitor closely and provide further updates as new information becomes available.

  3. identified Sep 10, 2025, 09:27 AM UTC

    Deployment of the fix is still in progress. We will provide the next update once it is complete.

  4. identified Sep 10, 2025, 11:30 AM UTC

    Deployment of the fix is still in progress. We will provide the next update once it is complete.

  5. monitoring Sep 10, 2025, 12:14 PM UTC

    Deployment has been completed successfully, and the issue is now fully resolved. All services are operating normally. We will continue to monitor to ensure stability.

  6. resolved Sep 10, 2025, 12:30 PM UTC

    This incident has been resolved.