HubSpot incident
Setting Contacts to non-marketing on the next update date is delayed for some customers. We're investigating the cause of the issue.
HubSpot experienced a notice incident on October 1, 2025 affecting CRM, lasting 6h 21m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Oct 01, 2025, 07:46 AM UTC
We will be back with an update within 30 minutes.
- investigating Oct 01, 2025, 08:19 AM UTC
Setting Contacts to non-marketing on the next update date is delayed for some customers. We're investigating the cause of the issue. We will be back with an update within 30 minutes.
- identified Oct 01, 2025, 08:45 AM UTC
We've identified the cause of the delays to Contacts since 11:45 PM EDT (UTC -04:00) on Sep 30, 2025. These delays may impact marking contacts as non-marketing. Our team will update this page when more information is available. We will be back with an update within an hour.
- monitoring Oct 01, 2025, 09:52 AM UTC
We've addressed the issue that was causing Contacts to not be updated and are applying the changes. We're monitoring closely to make sure all updates are completed. We will be back with an update within an hour.
- monitoring Oct 01, 2025, 10:52 AM UTC
Updates are being applied and we are continuing to monitor the system closely. We will be back with an update within 3 hours.
- resolved Oct 01, 2025, 02:07 PM UTC
Marketing contact updates are no longer delayed. We've identified and addressed the cause of the delays that began at 11:45 PM EDT (UTC -04:00) on Sep 30, 2025. The issue is now fully resolved.