Braze Outage History

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Braze had 34 outages in the last 2 years totaling 10h 32m of downtime — averaging 1.4 incidents per month.

There were 34 Braze outages since May 21, 2025 totaling 10h 32m of downtime. Each is summarised below — incident details, duration, and resolution information.

Source: https://braze.statuspage.io

Major September 2, 2025

Issue impacting US01 and US05 clusters

Detected by Pingoru
Sep 02, 2025, 05:20 PM UTC
Resolved
Sep 02, 2025, 05:45 PM UTC
Duration
25m
Affected: DashboardDashboardSDK Data CollectionSDK Data CollectionData ProcessingData ProcessingREST APIsREST APIsOutbound MessagingOutbound MessagingCurrentsCurrentsCloud Data-Ingestion (CDI)Cloud Data-Ingestion (CDI)
Timeline · 3 updates
  1. identified Sep 02, 2025, 05:20 PM UTC

    We're investigating an issue impacting services on the US01 and US05 clusters. A further update will be provided shortly.

  2. monitoring Sep 02, 2025, 05:30 PM UTC

    Between 13:08 ET to 13:21 users may have experienced an increase in latency and dashboard errors. We can confirm other services were not impacted by the issue.

  3. resolved Sep 02, 2025, 05:45 PM UTC

    We can confirm this incident is resolved and no further issues have been experienced since 13:21 ET.

Read the full incident report →

Minor August 28, 2025

SMS Delivery Delays and Failures to and from Multiple Networks in US for a Subset of Short Codes

Detected by Pingoru
Aug 28, 2025, 07:06 PM UTC
Resolved
Aug 28, 2025, 10:58 PM UTC
Duration
3h 51m
Affected: SMS
Timeline · 4 updates
  1. identified Aug 28, 2025, 07:06 PM UTC

    Braze Engineers have identified an issue with SMS delivery Delays and failures to multiple networks in US for a subset of short codes. Braze Engineers have confirmed this appears to be related to an ongoing Twilio incident: https://status.twilio.com/incidents/rh2bywf4s0nv We expect to provide another update in 30 minutes or as soon as more information becomes available.

  2. identified Aug 28, 2025, 07:46 PM UTC

    Braze Engineers are working with Twilio to determine the complete scope of impact to Braze services and US customers. We will continue monitoring the situation and provide an update when more information becomes available.

  3. monitoring Aug 28, 2025, 09:12 PM UTC

    We are experiencing recovery in SMS delivery delays and failures due to an external Twilio issue, impacting our downstream services for some US short codes. Braze Engineers will continue to monitor the situation and provide an update when more information becomes available.

  4. resolved Aug 28, 2025, 10:58 PM UTC

    SMS functionality has been restored to normal operations for all affected short codes on US carrier networks. The service disruption, caused by a Twilio incident, has been fully resolved. We continue monitoring to ensure optimal performance.

Read the full incident report →

Minor August 21, 2025

Issue impacting US clusters

Detected by Pingoru
Aug 21, 2025, 07:15 PM UTC
Resolved
Aug 21, 2025, 08:05 PM UTC
Duration
49m
Affected: DashboardDashboardDashboardSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionREST APIsREST APIsREST APIsREST APIsREST APIsREST APIsREST APIsREST APIsREST APIs
Timeline · 6 updates
  1. investigating Aug 21, 2025, 07:15 PM UTC

    Braze Engineers are currently investigating increased latency in the REST APIs.

  2. investigating Aug 21, 2025, 07:16 PM UTC

    We are continuing to investigate this issue.

  3. investigating Aug 21, 2025, 07:23 PM UTC

    Braze Engineers continue to investigate increased latency in the REST APIs and SDK Data Collection across all US clusters.

  4. monitoring Aug 21, 2025, 07:50 PM UTC

    Braze REST and SDK services in the US were affected by a Cloudflare incident, for which Cloudflare has recently implemented a fix: https://www.cloudflarestatus.com/incidents/d9n3g1vnxdd2. We can confirm resolution and are no longer seeing latency issues. Customers may have experienced increased latency when making API calls. Error rates for these API services remained low despite the increased latency, with less than 0.02% failing due to a timeout. As our documented best practices note, customers should retry REST API calls that returned a 50x error code. Our SDK API will automatically retry and process all events; no events were lost. We will continue monitoring the situation and provide an update in 30 minutes.

  5. monitoring Aug 21, 2025, 07:54 PM UTC

    We are continuing to monitor for any further issues.

  6. resolved Aug 21, 2025, 08:05 PM UTC

    Braze Engineers have confirmed US clusters are operating within normal operational bounds. Engineers will continue to monitor service health across all US clusters. This incident has been resolved.

Read the full incident report →

Major August 19, 2025

Issue impacting US06 AND EU02 services

Detected by Pingoru
Aug 19, 2025, 02:40 PM UTC
Resolved
Aug 19, 2025, 03:41 PM UTC
Duration
1h 1m
Affected: DashboardDashboardSDK Data CollectionSDK Data CollectionREST APIsREST APIs
Timeline · 5 updates
  1. investigating Aug 19, 2025, 02:00 PM UTC

    Braze Engineers are currently investigating an issue impacting US06 AND EU02 services.

  2. identified Aug 19, 2025, 02:23 PM UTC

    Braze Engineers have identified the root cause of the issue and are implementing a fix.

  3. identified Aug 19, 2025, 02:40 PM UTC

    Issue Resolved - EU02 Cluster We have confirmed that the implemented fix has successfully resolved the service disruption affecting the EU02 cluster. All services including REST API, SDK, and Dashboard access have been restored and are operating normally. US06 Cluster remains impacted - We are continuing to work on resolving the issue affecting this cluster and will provide updates as they become available.

  4. monitoring Aug 19, 2025, 03:01 PM UTC

    US06 Cluster The fixes have been implemented for both EU02 and US06 clusters. All services (REST API, SDK, and Dashboard access) currently function normally. We will continue to monitor.

  5. resolved Aug 19, 2025, 03:41 PM UTC

    Braze Engineers continue to monitor service health. Both US06 and EU02 services are operating within normal operational bounds. This incident has been resolved.

Read the full incident report →

Minor July 30, 2025

Degraded performance in Outbound Messaging and Data Processing on EU01

Detected by Pingoru
Jul 30, 2025, 02:49 PM UTC
Resolved
Jul 30, 2025, 03:19 PM UTC
Duration
30m
Affected: Data ProcessingOutbound Messaging
Timeline · 3 updates
  1. monitoring Jul 30, 2025, 02:49 PM UTC

    We have identified degraded performance between 2:05 PM and 2:28 PM UTC, which impacted Outbound Messaging and Data Processing on the EU01 cluster. This issue is now resolved, and Engineers are continuing to monitor services.

  2. monitoring Jul 30, 2025, 03:18 PM UTC

    We are continuing to monitor for any further issues.

  3. resolved Jul 30, 2025, 03:19 PM UTC

    Engineers have continuously been monitoring services, and they have remained stable. This issue is now considered fully resolved.

Read the full incident report →

Major July 17, 2025

Link-shortening issue impacting all regions

Detected by Pingoru
Jul 17, 2025, 08:22 PM UTC
Resolved
Jul 17, 2025, 09:12 PM UTC
Duration
50m
Affected: SMSWhatsApp
Timeline · 4 updates
  1. identified Jul 17, 2025, 08:22 PM UTC

    Braze Engineers have identified an issue impacting the SMS Link Shortening service. During this time SMS messages containing shorted URL's may experience sending delays. End-users may experience a http 500 error when clicking a shortened URL.

  2. identified Jul 17, 2025, 08:31 PM UTC

    Following our previous communication, Braze Engineers have identified that the Link Shortening service issue also impacts WhatsApp. During this time, SMS and WhatsApp messages containing shortened and tracked URLs may experience sending delays. End-users may experience a HTTP 500 error when clicking on a shortened or tracked URL.

  3. monitoring Jul 17, 2025, 08:59 PM UTC

    The Link-Shortening service has been restored. The SMS and WhatsApp message backlog has cleared and is now sending in real-time. End-users are able to click shortened and tracked links, redirecting to URLs as expected.

  4. resolved Jul 17, 2025, 09:12 PM UTC

    Services have remained stable, and this incident is now considered resolved.

Read the full incident report →

Minor July 11, 2025

Data Processing and Messaging Sending latency impacting US01

Detected by Pingoru
Jul 11, 2025, 07:43 AM UTC
Resolved
Jul 11, 2025, 08:19 AM UTC
Duration
35m
Affected: Data ProcessingOutbound Messaging
Timeline · 3 updates
  1. investigating Jul 11, 2025, 07:43 AM UTC

    Our engineering team is investigating elevated Messaging Sending and Data Processing latency affecting the US01 cluster. We are actively working to identify the root cause and implement a resolution as quickly as possible.

  2. monitoring Jul 11, 2025, 07:57 AM UTC

    Braze Engineers have implemented a fix for the issue, and we are observing improvements in processing speed. Engineers are now working to process the backlog of messages.

  3. resolved Jul 11, 2025, 08:19 AM UTC

    The backlog of messages has now been processed. The incident is now considered resolved.

Read the full incident report →

Major June 12, 2025

Widespread Internet Issue

Detected by Pingoru
Jun 12, 2025, 07:01 PM UTC
Resolved
Jun 12, 2025, 09:30 PM UTC
Duration
2h 28m
Affected: DashboardDashboardDashboardDashboardDashboardDashboardDashboardDashboardDashboardDashboardSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionSDK Data CollectionData ProcessingData ProcessingData ProcessingData ProcessingData ProcessingData ProcessingData ProcessingData ProcessingData ProcessingData ProcessingREST APIsREST APIsREST APIsREST APIsREST APIsREST APIsREST APIsREST APIsREST APIsOutbound MessagingOutbound MessagingOutbound MessagingREST APIsOutbound MessagingOutbound MessagingOutbound MessagingOutbound MessagingOutbound MessagingOutbound MessagingOutbound MessagingPush Notifications - Android
Timeline · 10 updates

Read the full incident report →

Minor May 21, 2025

Increased errors impacting US01

Detected by Pingoru
May 21, 2025, 06:11 PM UTC
Resolved
May 21, 2025, 03:30 PM UTC
Duration
—
Timeline · 1 update
  1. resolved May 21, 2025, 06:11 PM UTC

    We experienced a service degradation on the US-01 cluster between 11:46 ET and 11:58 ET. During this 12-minute period, SDK API and Dashboard services hosted on the US-01 cluster were impacted by increased errors. SDK API errors were successfully retried. Our engineering team responded immediately when the issue was detected and restored full service functionality at 11:58 ET. All systems are now operating normally.

Read the full incident report →