Zeta incident

Customer activity lookups may delay personalization in ZMP

Resolved after 30 minutes, affecting Campaigns, on November 12, 2026.

resolved Nov 12, 2026, 11:37 AM UTC

The issue affecting campaign personalization has been resolved and the team will continue to monitor the platform.

Started
Nov 12, 2026, 11:07 AM UTC
Resolved
Nov 12, 2026, 11:37 AM UTC
Duration
30m
Detected by Pingoru
Nov 12, 2026, 11:07 AM UTC

Affected components

Campaigns

Update timeline

  1. investigating Nov 12, 2026, 11:07 AM UTC

    We are investigating read throttling on stored customer activities in Zeta Marketing Platform. Personalization that loads a customer’s recent activities may fail or be delayed for affected profiles. Event-based campaign triggers are not part of this path. We will post updates as we have them.

  2. resolved Nov 12, 2026, 11:37 AM UTC

    The issue affecting campaign personalization has been resolved and the team will continue to monitor the platform.

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