TapClicks Outage History

TapClicks has recently identified a security incident involving unauthorized access to our environment. Upon discovery, we immediately activated our incident response protocols and engaged leading external cybersecurity experts to assist in a thorough investigation. Current Status: Our team is working diligently to determine the nature and scope of the incident. The investigation is ongoing, and we are taking proactive steps to further secure our systems and protect our environment. What to Expect: We are committed to providing timely updates as the investigation progresses and additional facts are confirmed. Protecting the integrity of our systems and the trust of our customers remains our highest priority. For any immediate questions, please contact [email protected]

Our team and our external cybersecurity experts worked through the weekend on the investigation. The investigation remains ongoing. We will provide our next update by end of day Monday. For any immediate questions, please contact [email protected].

We sincerely appreciate your patience and partnership as our teams continue working around the clock on investigation, remediation, and restoration activities. A few key points as we continue this process: • Data connections and integrations have been temporarily suspended as an intentional precautionary measure. Please do not attempt to reconnect at this time. • Once our experts complete their validation and an all-clear is confirmed, you will be notified regarding safe reactivation of credentials, tokens, and integrations • TapAnalytics and Reporting functionality remain operational. You continue to have access to historical data loaded prior to credential and token invalidation, allowing many normal reporting workflows to continue • We do not have a confirmed ETA but are working diligently to restore full service as quickly and securely as possible The security of your data remains our top priority and we are committed to keeping you informed every step of the way.

We are continuing to investigate this issue.

Please reach out to your TapClicks CSM for additional updates

We encountered technical difficulties with an external vendor overnight, and this has impacted access to data for clients on our Big Data Package, where widgets were not loading. This has been restored, but data that we have loaded earlier today has not been fully synced to the Big Data Package provider yet, so clients on that package may see slightly outdated data on their widgets. We expect this to be resolved within a few hours, and will provide another update then. We apologize for the inconvenience.

The major AWS outage this morning is impacting all our clients on our Big Data Package. We are currently investigating to see if other clients are impacted and will post updates as they become available. Media reference: https://www.cnn.com/business/live-news/amazon-tech-outage-10-20-25-intl

As an update, our team has identified that the following data sources were also impacted. Some of them are already showing signs of improvement and we will monitor throughout the day: - Amazon Ads - Marchex - Reddit Ads - Twilio - Viant DSP (Adelphic) - Smart Connector Email Delivery Note that other data sources/vendors that rely on AWS infrastructure, such as the Amazon delivery types in Smart Connectors, may also be impacted.

We are currently observing sporadic failures when connecting to Google Services APIs. Other API users are reporting similar issues, and this appears to be a problem on Google’s side. Impact This may affect TapClicks customers who are pulling data from Google services through our integrations. Customers may experience intermittent disruptions when retrieving or syncing data. Actions Taken We have reported the issue to Google Support. We are monitoring the situation closely and will update as more information becomes available. Next Update We will provide updates as soon as Google shares additional information or the situation stabilizes.