Errors in Audience & Campaign Insights
Affected: Permutive Analytics
Permutive Outage History
Permutive is up right nowPermutive had 9 outages in the last 2 years totaling 360h 7m of downtime — averaging 0.4 incidents per month.
There were 9 Permutive outages since December 5, 2025 totaling 360h 7m of downtime. Each is summarised below — incident details, duration, and resolution information.
Degraded delivery of segment metadata to streaming Routing BigQuery destinations
Affected: Routing
Timeline · 2 updates
- monitoring Apr 17, 2026, 01:21 PM UTC
Between 26 March 2026 and 17 April 2026, segment metadata was not being delivered to streaming routing BigQuery destinations. This was identified on 15th April. All other event routing continued to operate normally throughout this period and was unaffected. We have identified the root cause, and a fix has already been rolled out to the affected destinations. A tested backfill solution for segment metadata is available. Please contact [email protected] for more details. We sincerely apologise for the disruption and for the delay in communicating it. As a follow-up, we are investing in improved monitoring so that per-destination write failures are detected proactively in future.
- resolved Apr 20, 2026, 04:34 PM UTC
The fix has been fully rolled out, and segment metadata delivery to streaming Routing BigQuery destinations has been confirmed as restored. All affected destinations are operating normally. A tested backfill solution for segment metadata remains available — please contact [email protected] if you would like us to restore segment metadata for the affected period. Thank you for your patience throughout this incident.
Reduced volumes in Insights
Affected: Permutive Analytics
Timeline · 3 updates
- investigating Apr 07, 2026, 02:30 PM UTC
We are aware of an issue affecting audience volume data displayed in Insights dashboards. Some customers may notice reduced audience sizes for cohorts since 4 April. Underlying data collection is unaffected and no data has been lost. The issue is limited to how volumes are reflected in the dashboard. Our engineering team is actively working on a fix and we expect to recover the affected data. We will provide a further update as soon as we have more information.
- identified Apr 07, 2026, 04:23 PM UTC
We have identified a contributing cause and recovery is underway. Data in Audience Insights and Campaign Insights has been restored. Plans data repair is still in progress.
- resolved Apr 08, 2026, 03:41 PM UTC
This incident has been resolved.
Insights Platform Instability
Affected: Permutive DashboardPermutive Analytics
Timeline · 3 updates
- identified Mar 03, 2026, 09:47 AM UTC
We are currently experiencing issues with our Insights platform, which is impacting the availability of the following areas: Planning Cohort Sizes AI Recommendations (Optimisation) Dashboard Our Engineering team has identified the issue and is actively working to restore full service.
- monitoring Mar 03, 2026, 01:52 PM UTC
We are continuing to work on restoring the affected Insights services. Our team has identified the issue and has implemented changes to resolve it. All impacted services are currently recovering and returning to fully operational: - Dashboard - Planning - AI Recommendations in Optimization - Live Audience Sizes - Cohort Export We will continue to monitor the situation and provide a further update once we have confirmed the issue has been resolved.
- resolved Mar 03, 2026, 07:01 PM UTC
This incident has been resolved and all impacted services are fully operational: Planning Cohort Sizes AI Recommendations (Optimisation) Dashboard
Data processing delays
Affected: Permutive AnalyticsRouting
Timeline · 6 updates
- identified Feb 25, 2026, 03:55 PM UTC
We are currently experiencing infrastructure issues causing delays to the following services: - Audience Imports Ingestion – Delays in data ingestion - Batch Routing – Delays in batch data delivery (stream routing remains fully operational) - Insights – Delays in data availability - Event Metrics in Dashboard – Delays in metrics updates - Server-Side Activations – Delays in segment activation data being sent to partners Client-side segmentation and activation continue to operate normally. Our engineering team is investigating and we will provide updates as the situation develops.
- identified Feb 26, 2026, 08:26 AM UTC
We are continuing to work on a fix for this issue.
- identified Feb 26, 2026, 08:27 AM UTC
Server-Side Activations are now fully operational. We are continuing to work on restoring the remaining affected services: Audience Imports Ingestion – Delays in data ingestion Batch Routing – Delays in batch data delivery (stream routing remains fully operational) Insights – Delays in data availability Event Metrics in Dashboard – Delays in metrics updates Client-side segmentation and activation continue to operate normally. We will provide further updates as the situation progresses.
- identified Feb 27, 2026, 02:28 PM UTC
The following services are now fully operational: Server-Side Activations Insights Audience Imports Ingestion Batch Routing We are continuing to work on restoring Event Metrics in Dashboard. Client-side segmentation and activation continue to operate normally. We will provide further updates as the situation progresses.
- identified Mar 02, 2026, 08:59 AM UTC
We are continuing to work on a fix for this issue.
- resolved Mar 02, 2026, 09:00 AM UTC
All affected services are now fully operational: Audience Imports Ingestion Batch Routing Insights Event Metrics in Dashboard Server-Side Activations Client-side segmentation and activation operated normally throughout the incident. No data was lost. We appreciate your patience.
Delayed delivery of Routing data
Affected: Routing
Timeline · 2 updates
- identified Feb 24, 2026, 07:22 PM UTC
We are currently experiencing a delay to data delivery for Routing. Our Engineering team are investigating this issue.
- resolved Feb 24, 2026, 10:34 PM UTC
This issue has been resolved, with data delivery catching up at circa 22:20 UTC.
Delayed event delivery in Routing
Affected: Routing
Timeline · 3 updates
- identified Feb 18, 2026, 11:31 AM UTC
We have identified an issue affecting our Routing product where some events are experiencing delayed delivery to customer data warehouses. While the majority of events are being delivered promptly, a subset may be delayed by up to 6 hours. The cause has been identified and a fix is currently being applied. We will provide a further update once delivery times have returned to normal. We apologise for any inconvenience.
- identified Feb 18, 2026, 04:55 PM UTC
We are continuing to work on a fix for this issue.
- resolved Feb 18, 2026, 05:23 PM UTC
The issue causing delayed event delivery in Routing has been resolved. All events have been delivered and delivery times have returned to normal. No events were lost during the incident. We apologise for the disruption.
Infrastructure issues
Affected: Permutive AnalyticsThird-Party Data APIRouting
Timeline · 7 updates
Permutive SDK & Dashboard outage
Affected: Permutive DashboardPermutive SDKs
Timeline · 2 updates
- identified Dec 05, 2025, 09:13 AM UTC
We are currently experiencing an issue with our CDN provider, which began at 08:48 UTC. Our CDN provider delivers the Permutive SDK to end-users on Web environments and is also used to serve the Permutive Dashboard. For new users that do not have the SDK cached, event capture and targeting will not function as expected. Customers currently cannot access the Permutive Dashboard. We are working with Cloudflare to resolve this issue as soon as possible.
- resolved Dec 05, 2025, 09:32 AM UTC
Our CDN provider's outage was resolved at 09:11 UTC, restoring full service to the Permutive Dashboard and SDKs. We will continue to monitor this throughout the day.