Permutive incident

Data processing delays

Resolved after 4 days 17 hours, affecting Permutive Analytics and Routing, on February 25, 2026.

resolved Mar 02, 2026, 09:00 AM UTC

All affected services are now fully operational: Audience Imports Ingestion Batch Routing Insights Event Metrics in Dashboard Server-Side Activations Client-side segmentation and activation operated normally throughout the incident. No data was lost. We appreciate your patience.

Started
Feb 25, 2026, 03:55 PM UTC
Resolved
Mar 02, 2026, 09:00 AM UTC
Duration
4d 17h
Detected by Pingoru
Feb 25, 2026, 03:55 PM UTC

Affected components

Permutive AnalyticsRouting

Update timeline

  1. identified Feb 25, 2026, 03:55 PM UTC

    We are currently experiencing infrastructure issues causing delays to the following services: - Audience Imports Ingestion – Delays in data ingestion - Batch Routing – Delays in batch data delivery (stream routing remains fully operational) - Insights – Delays in data availability - Event Metrics in Dashboard – Delays in metrics updates - Server-Side Activations – Delays in segment activation data being sent to partners Client-side segmentation and activation continue to operate normally. Our engineering team is investigating and we will provide updates as the situation develops.

  2. identified Feb 26, 2026, 08:26 AM UTC

    We are continuing to work on a fix for this issue.

  3. identified Feb 26, 2026, 08:27 AM UTC

    Server-Side Activations are now fully operational. We are continuing to work on restoring the remaining affected services: Audience Imports Ingestion – Delays in data ingestion Batch Routing – Delays in batch data delivery (stream routing remains fully operational) Insights – Delays in data availability Event Metrics in Dashboard – Delays in metrics updates Client-side segmentation and activation continue to operate normally. We will provide further updates as the situation progresses.

  4. identified Feb 27, 2026, 02:28 PM UTC

    The following services are now fully operational: Server-Side Activations Insights Audience Imports Ingestion Batch Routing We are continuing to work on restoring Event Metrics in Dashboard. Client-side segmentation and activation continue to operate normally. We will provide further updates as the situation progresses.

  5. identified Mar 02, 2026, 08:59 AM UTC

    We are continuing to work on a fix for this issue.

  6. resolved Mar 02, 2026, 09:00 AM UTC

    All affected services are now fully operational: Audience Imports Ingestion Batch Routing Insights Event Metrics in Dashboard Server-Side Activations Client-side segmentation and activation operated normally throughout the incident. No data was lost. We appreciate your patience.

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