Permutive incident

Reduced volumes in Insights

Resolved after 1 day 1 hour, affecting Permutive Analytics, on April 7, 2026.

identified Apr 07, 2026, 04:23 PM UTC

We have identified a contributing cause and recovery is underway. Data in Audience Insights and Campaign Insights has been restored. Plans data repair is still in progress.

Started
Apr 07, 2026, 02:30 PM UTC
Resolved
Apr 08, 2026, 03:41 PM UTC
Duration
1d 1h
Detected by Pingoru
Apr 07, 2026, 02:30 PM UTC

Affected components

Permutive Analytics

Update timeline

  1. investigating Apr 07, 2026, 02:30 PM UTC

    We are aware of an issue affecting audience volume data displayed in Insights dashboards. Some customers may notice reduced audience sizes for cohorts since 4 April. Underlying data collection is unaffected and no data has been lost. The issue is limited to how volumes are reflected in the dashboard. Our engineering team is actively working on a fix and we expect to recover the affected data. We will provide a further update as soon as we have more information.

  2. identified Apr 07, 2026, 04:23 PM UTC

    We have identified a contributing cause and recovery is underway. Data in Audience Insights and Campaign Insights has been restored. Plans data repair is still in progress.

  3. resolved Apr 08, 2026, 03:41 PM UTC

    This incident has been resolved.

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