AppFollow incident
App Store reviews mistakenly marked as deleted (Apple-side issue)
AppFollow experienced a major incident on July 14, 2026 affecting Reply to Reviews, lasting 15d 23h. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Jul 14, 2026, 05:17 PM UTC
Since June 30, Apple's App Store review service has been intermittently reporting some existing reviews as "not found". As a result, some App Store reviews may temporarily appear as deleted in AppFollow, and replies to them may be delayed. The issue is on Apple's side, it is reproducible directly in Apple's own developer console (App Store Connect) and is not specific to AppFollow. We are rolling out a workaround, will restore all affected reviews, and will deliver the pending replies. No action is needed on your side.
- monitoring Jul 21, 2026, 05:13 PM UTC
Steps implemented: • Shipped a workaround that retries reviews not found instead of immediately marking a review as deleted. • Restored the reviews that were incorrectly marked as deleted and re-sent all replies that had failed / been incorrectly detected. • Hardened our reply mechanism and strategy so we're less dependent on this kind of Apple-side instability going forward. We'll keep monitoring the situation. If users notice any reviews or replies that still look incorrectly marked, please reach out to support at [email protected]
- monitoring Jul 23, 2026, 08:28 AM UTC
The App Store is currently experiencing an issue where it may incorrectly report that a review cannot be found. To minimize the impact, we've increased the number of retry attempts on our end to help ensure replies are delivered successfully. As a result, some replies may remain in the "Processing reply" status longer than usual. This is expected while the issue persists. Once the App Store resolves the issue on its end, reply delivery times will return to normal automatically.
- resolved Jul 30, 2026, 05:16 PM UTC
This incident has been resolved.