Service disruption: X Ads, April 17, 2026

Update timeline

1. identified Apr 17, 2026, 08:03 AM UTC

   After thorough investigation of reports regarding missing campaign data and discrepancies in certain metrics when compared directly to the Ad Manager platform, we have determined that the issue is stemming from X’s API. The timeline seems to suggest the issue arose when X made changes to their Ad Manager UI. We are in active communication with X and awaiting a technical fix from their side to restore full data accuracy and are monitoring the situation closely. We will update you as soon as we know more. Thank you for your understanding.

2. identified Apr 20, 2026, 02:20 AM UTC

   Update: We have identified the root cause and implemented an initial fix, resolving the issue for some affected queries. We are still working on a complete resolution and will update you once we've restored full data accuracy. Thank you for your understanding.

3. monitoring Apr 20, 2026, 10:49 AM UTC

   We’ve rolled out fixes that appear to have resolved the missing data issue. We’re continuing to monitor the situation closely to confirm whether this has also addressed the remaining discrepancies. We’ll share further updates within the next 24 hours. Thank you for your patience and understanding!

4. monitoring Apr 22, 2026, 06:41 AM UTC

   We’re continuing to monitor the fixes deployed on Monday. While improvements have been observed, some issues are still being reported and may not yet be fully resolved. We’ve also received an update from X API support indicating that certain reporting elements are still being restored on their side, with an expected resolution by the end of the week. We are currently evaluating the impact of these changes from X API towards our X connectors and will provide a more comprehensive update as we learn more. We appreciate your patience and understanding!

5. monitoring Apr 24, 2026, 10:26 AM UTC

   We were informed by X that they had already deprecated multiple sets of metrics to align with the Ad Manager UI. They are also still working to restore some functionality to the API, which means some fields don’t work at the moment. To help keep you informed about these field deprecations and known broken functionality, we put a guide together and will update it as things evolve. Please see the guide here: https://docs.supermetrics.com/docs/x-ads-twitter-field-changes-april-29-2026 Thank you for your patience and understanding!

6. monitoring Apr 29, 2026, 07:46 AM UTC

   Our team is actively monitoring the situation. As soon as we receive any new information or updates from X, we will share them promptly. Thank you for your patience and understanding while we’re working on this.