Supermetrics incident

Service Disruption: Facebook Ads, February 6, 2025

Supermetrics experienced a minor incident on February 6, 2025 affecting Facebook Ads, lasting 22h 21m. The incident has been resolved; the full update timeline is below.

Started: Feb 06, 2025, 10:51 AM UTC
Resolved: Feb 07, 2025, 09:13 AM UTC
Duration: 22h 21m
Detected by Pingoru: Feb 06, 2025, 10:51 AM UTC

Affected components

Facebook Ads

Update timeline

investigating Feb 06, 2025, 10:51 AM UTC

We're currently experiencing an issue with our Facebook data source connector, causing certain conversion metrics, like Purchase and Purchase value, and derivatives of those metrics to return 0. We’re actively working with Meta to solve this issue. We'll provide an additional update in the next 6 hours. Thank you for your patience and understanding.
identified Feb 06, 2025, 04:12 PM UTC

We are continuing to monitor the progress with the Meta Ads API returning 0 for certain conversion values. Through testing, we've noted that the affected conversions are specifically Offsite and Website Pixel conversions. We will provide another update in 12 hours, or if there is a change noted from the Meta team.
resolved Feb 07, 2025, 09:13 AM UTC

Meta has resolved the issue on their end, and affected conversion fields should now retrieve data as expected. For Google Sheets, Looker Studio, and Excel, please refresh your impacted queries or dashboards. For Data Warehouse products, we recommend executing a backfill for the affected runs. We appreciate your patience and understanding!