Reporting Data Delay for X Ad Accounts – Ongoing Channel Issue.

Update timeline

1. investigating Apr 09, 2026, 06:11 AM UTC

   Hi Team, We would like to inform you of an ongoing issue impacting reporting data for X ad accounts within Sprinklr. Issue : Following a recent ads platform revamp by X, we are observing instances where reporting data is not populating as expected across certain accounts. As per the latest update from X, while data continues to be stored on their end, it is currently not accessible via their API or native Ads Manager. As a result, metrics for the period following the migration are not being reflected in Sprinklr at this time. Next Steps : We are actively engaged with X to monitor the situation and drive resolution. We will continue to track progress closely and share updates as soon as data accessibility is restored. We understand the impact this may have on your reporting workflows and sincerely appreciate your patience and understanding while this issue is being addressed. Thank you.

2. investigating Apr 09, 2026, 06:22 AM UTC

   We are continuing to investigate this issue.

3. investigating Apr 09, 2026, 06:26 AM UTC

   We are continuing to investigate this issue.

4. resolved Apr 20, 2026, 05:54 AM UTC

   The reporting data issue impacting X ad accounts within Sprinklr has now been resolved. Reporting metrics are now populating in Sprinklr as expected. If you observe any discrepancies, please reach out to Sprinklr Support. We sincerely appreciate your patience and understanding while this issue was being addressed. Thank you.