SMS-Magic incident
Delayed delivery of 10DLC SMS messages to AT&T destinations
SMS-Magic is currently experiencing a major incident affecting Message Delivery Service, which began 4h ago. The vendor's full update timeline is below.
Affected components
Message Delivery Service
Update timeline
- investigating Oct 06, 2026, 05:49 PM UTC
We are investigating delays in the delivery of SMS messages sent over 10DLC long code numbers to AT&T subscribers, beginning October 6 at approximately 15:00 UTC. Messages are being accepted successfully but may be delivered to AT&T handsets later than expected. Messages sent to subscribers on other carriers are not affected. Our team is working with our downstream partner and AT&T to identify the cause and restore normal message processing. We will provide further updates as more information becomes available.