Red Sift UK incident

We are not receiving some of our lookalike data

Resolved after 29 minutes, affecting Web Application and APIs and Infrastructure, on July 23, 2025.

postmortem Nov 28, 2025, 12:25 PM UTC

At 11:24 UTC on 2025-07-23 our monitors detected we had stopped receiving data on the service that feeds Brand Trust lookalikes. After further investigation it was decided that this was a partial outage only, since we have other sources of data. Even further investigation confirmed that data was being received but the metrics used to monitor it were not. So while we were still processing data, we were unaware of it. The incident was closed at 11:54. There was no customer impact or no data loss.

Started
Jul 23, 2025, 11:24 AM UTC
Resolved
Jul 23, 2025, 11:54 AM UTC
Duration
29m
Detected by Pingoru
Jul 23, 2025, 11:24 AM UTC

Affected components

Web Application and APIsInfrastructure

Update timeline

  1. investigating Jul 23, 2025, 11:24 AM UTC

    We are currently investigating the issue with our technology partner.

  2. resolved Jul 23, 2025, 11:54 AM UTC

    This incident has been resolved.

  3. postmortem Nov 28, 2025, 12:25 PM UTC

    At 11:24 UTC on 2025-07-23 our monitors detected we had stopped receiving data on the service that feeds Brand Trust lookalikes. After further investigation it was decided that this was a partial outage only, since we have other sources of data. Even further investigation confirmed that data was being received but the metrics used to monitor it were not. So while we were still processing data, we were unaware of it. The incident was closed at 11:54. There was no customer impact or no data loss.

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