Rebrandly Outage History

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Rebrandly had 5 outages in the last 2 years totaling 108h 8m of downtime — averaging 0.2 incidents per month.

There were 5 Rebrandly outages since August 12, 2025 totaling 108h 8m of downtime. Each is summarised below — incident details, duration, and resolution information.

Source: https://status.rebrandly.com

Major May 12, 2026

Elevated error rate on link creation API

Detected by Pingoru
May 12, 2026, 05:45 PM UTC
Resolved
May 12, 2026, 08:28 PM UTC
Duration
2h 42m
Affected: Rebrandly API (Classic Workspaces)Rebrandly API (Extended Workspaces)
Timeline · 5 updates
  1. investigating May 12, 2026, 05:45 PM UTC

    We are investigating elevated error rates (403s & 500s)on the Rebrandly link creation API. Some customers may receive "permission denied" responses when creating links via the API, and bulk creation requests may complete with fewer links than requested. Authentication and link redirection are not affected, and existing links continue to work normally. We will provide an update within 1 hour

  2. investigating May 12, 2026, 06:46 PM UTC

    We have addressed one contributing factor (database write throttling) and are continuing to investigate a separate factor that is keeping customer-facing error rates elevated. Authentication and link redirection remain unaffected. We will provide another update within 1 hour.

  3. identified May 12, 2026, 07:44 PM UTC

    We have identified the cause as a cache configuration issue in our link creation path. A fix is now being deployed across our infrastructure, and we expect customer-facing error rates to begin returning to normal as the deployment completes. Authentication and link redirection remain unaffected. We will provide another update within 1 hour.

  4. monitoring May 12, 2026, 07:53 PM UTC

    A fix has been deployed and customer-facing error rates have returned to normal levels. We are monitoring for stability before declaring the incident fully resolved. Authentication and link redirection remain unaffected. We will provide another update within 1 hour.

  5. resolved May 12, 2026, 08:28 PM UTC

    This incident has been fully resolved. The link creation API is operating normally and the underlying cause has been addressed. Authentication and link redirection were not affected throughout the incident. We apologize for the disruption and thank you for your patience. A post-incident review will be conducted and shared with our customers, as part of our standard process.

Read the full incident report →

Minor November 18, 2025

Intermittent 500 Errors on Generic Domain Redirection

Detected by Pingoru
Nov 18, 2025, 01:25 PM UTC
Resolved
Nov 18, 2025, 05:44 PM UTC
Duration
4h 19m
Affected: Generic short URLs redirect
Timeline · 4 updates
  1. investigating Nov 18, 2025, 01:25 PM UTC

    We are currently experiencing intermittent 500 errors in our short link redirection services, specifically for generic domains such as rebrand.ly and rb.gy. Root Cause: This issue is due to widespread, intermittent 500 errors originating from the Cloudflare Global Network. While Cloudflare is actively working to resolve its network issues, this upstream instability is causing degraded performance and occasional failures in our link redirection processing. Impact: Users may experience slower redirection times for links using our generic domains (rebrand.ly, rb.gy). A small percentage of links may temporarily fail to redirect, returning a 500 Internal Server Error. We are actively monitoring the situation and tracking updates from the Cloudflare team. We appreciate your patience as we await a stable resolution from our upstream provider.

  2. monitoring Nov 18, 2025, 01:25 PM UTC

    A fix has been implemented and we are monitoring the results.

  3. monitoring Nov 18, 2025, 04:07 PM UTC

    A fix has been implemented and we believe the incident is now resolved. We are continuing to monitor for errors to ensure all services are back to normal.

  4. resolved Nov 18, 2025, 05:44 PM UTC

    This incident has been resolved.

Read the full incident report →

Notice October 29, 2025

Intermittent Issues with Branded Domain Redirects

Detected by Pingoru
Oct 29, 2025, 01:13 AM UTC
Resolved
Oct 29, 2025, 07:28 AM UTC
Duration
6h 14m
Affected: Branded Links redirect (Domain Names registered via Rebrandly)Branded Links redirect (Domain Names managed outside Rebrandly)
Timeline · 3 updates
  1. identified Oct 29, 2025, 01:13 AM UTC

    We are experiencing intermittent issues with branded domain redirects due to an AWS infrastructure incident in the US-EAST-1 region affecting ECS services. AWS estimates full recovery within 2-3 hours. Redirects may fail or experience delays during this time. We are monitoring closely and services will recover automatically as AWS resolves the issue.

  2. monitoring Oct 29, 2025, 01:39 AM UTC

    A fix has been implemented, and we are monitoring the redirections

  3. resolved Oct 29, 2025, 07:28 AM UTC

    This incident has been resolved.

Read the full incident report →

Major October 20, 2025

API and Dashboard Services Experiencing Issues

Detected by Pingoru
Oct 20, 2025, 10:26 AM UTC
Resolved
Oct 21, 2025, 07:55 AM UTC
Duration
21h 29m
Affected: Rebrandly WebsiteRebrandly DashboardBranded Links redirect (Domain Names registered via Rebrandly)Branded Links redirect (Domain Names managed outside Rebrandly)Generic short URLs redirectRebrandly API (Classic Workspaces)Rebrandly API (Extended Workspaces)Rebrandly AppsRebrandly clicks trackingLogin / Signup
Timeline · 5 updates
  1. identified Oct 20, 2025, 10:26 AM UTC

    Due to an AWS outage, our API, web, and mobile application services are currently experiencing degraded performance. We appreciate your patience while AWS fixes the issue.

  2. identified Oct 20, 2025, 10:34 AM UTC

    We are continuing to work on a fix for this issue.

  3. identified Oct 20, 2025, 02:11 PM UTC

    We are continuing to work on a fix for this issue.

  4. monitoring Oct 20, 2025, 07:59 PM UTC

    A fix has been implemented and we are monitoring the results.

  5. resolved Oct 21, 2025, 07:55 AM UTC

    This incident has been resolved.

Read the full incident report →

Minor August 12, 2025

Sporadic Link Redirect Issues

Detected by Pingoru
Aug 12, 2025, 04:28 PM UTC
Resolved
Aug 15, 2025, 05:50 PM UTC
Duration
3d 1h
Affected: Branded Links redirect (Domain Names registered via Rebrandly)Branded Links redirect (Domain Names managed outside Rebrandly)
Timeline · 3 updates
  1. investigating Aug 12, 2025, 04:28 PM UTC

    We're actively investigating reports of intermittent link redirect failures. Initial testing shows all links redirecting correctly from multiple locations and VPNs. Service monitoring indicates normal operation with no interruptions detected. Click tracking data remains consistent with August averages.

  2. identified Aug 13, 2025, 02:04 PM UTC

    We've identified that the issue is primarily affecting customers using AT&T network connections. Our team is now in contact with AT&T to resolve the network connectivity issue. Larger ISPs (T-Mobile, Xfinity, etc.) are unaffected, but smaller ISPs may run into similar issues.

  3. resolved Aug 15, 2025, 05:50 PM UTC

    AT&T has resolved the network connectivity issue. The problem was caused by a malicious URL redirector pointing to an AT&T phishing site hosted on a specific IP address, which triggered AT&T's security systems to block traffic to some Rebrandly domains. All branded links are now functioning normally for AT&T customers.

Read the full incident report →