Rebrandly incident
API and Dashboard Services Experiencing Issues
Rebrandly experienced a major incident on October 20, 2025 affecting Rebrandly Website and Rebrandly Dashboard and 1 more component, lasting 21h 29m. The incident has been resolved; the full update timeline is below.
Affected components
Rebrandly WebsiteRebrandly DashboardBranded Links redirect (Domain Names registered via Rebrandly)Branded Links redirect (Domain Names managed outside Rebrandly)Generic short URLs redirectRebrandly API (Classic Workspaces)Rebrandly API (Extended Workspaces)Rebrandly AppsRebrandly clicks trackingLogin / Signup
Update timeline
- identified Oct 20, 2025, 10:26 AM UTC
Due to an AWS outage, our API, web, and mobile application services are currently experiencing degraded performance. We appreciate your patience while AWS fixes the issue.
- identified Oct 20, 2025, 10:34 AM UTC
We are continuing to work on a fix for this issue.
- identified Oct 20, 2025, 02:11 PM UTC
We are continuing to work on a fix for this issue.
- monitoring Oct 20, 2025, 07:59 PM UTC
A fix has been implemented and we are monitoring the results.
- resolved Oct 21, 2025, 07:55 AM UTC
This incident has been resolved.