Rebrandly incident
Intermittent 500 Errors on Generic Domain Redirection
Rebrandly experienced a minor incident on November 18, 2025 affecting Generic short URLs redirect, lasting 4h 19m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Nov 18, 2025, 01:25 PM UTC
We are currently experiencing intermittent 500 errors in our short link redirection services, specifically for generic domains such as rebrand.ly and rb.gy. Root Cause: This issue is due to widespread, intermittent 500 errors originating from the Cloudflare Global Network. While Cloudflare is actively working to resolve its network issues, this upstream instability is causing degraded performance and occasional failures in our link redirection processing. Impact: Users may experience slower redirection times for links using our generic domains (rebrand.ly, rb.gy). A small percentage of links may temporarily fail to redirect, returning a 500 Internal Server Error. We are actively monitoring the situation and tracking updates from the Cloudflare team. We appreciate your patience as we await a stable resolution from our upstream provider.
- monitoring Nov 18, 2025, 01:25 PM UTC
A fix has been implemented and we are monitoring the results.
- monitoring Nov 18, 2025, 04:07 PM UTC
A fix has been implemented and we believe the incident is now resolved. We are continuing to monitor for errors to ensure all services are back to normal.
- resolved Nov 18, 2025, 05:44 PM UTC
This incident has been resolved.