Optimove Outage History

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Optimove had 51 outages in the last 2 years totaling 220h 54m of downtime — averaging 2.1 incidents per month.

There were 51 Optimove outages since March 10, 2025 totaling 220h 54m of downtime. Each is summarised below — incident details, duration, and resolution information.

Source: https://status.optimove.net

Minor December 21, 2025

Facebook Campaigns - Failed Scheduled Campaigns

Detected by Pingoru
Dec 21, 2025, 02:40 PM UTC
Resolved
Dec 21, 2025, 05:07 PM UTC
Duration
2h 26m
Affected: Facebook
Timeline · 3 updates
  1. investigating Dec 21, 2025, 02:40 PM UTC

    We are currently experiencing errors leading to delays and failures in Facebook campaign execution. As a result, some campaigns may remain in a “Failed” status. What We’re Doing: Our engineering team is actively investigating the root cause and working to restore normal execution as quickly as possible.

  2. monitoring Dec 21, 2025, 04:04 PM UTC

    A fix has been implemented and we are monitoring the results.

  3. resolved Dec 21, 2025, 05:07 PM UTC

    This incident has been resolved.

Read the full incident report →

Minor November 26, 2025

Optimove Site - Degraded performance and loading issues in Target Groups and Web & App Activity

Detected by Pingoru
Nov 26, 2025, 05:21 PM UTC
Resolved
Nov 26, 2025, 08:17 PM UTC
Duration
2h 55m
Affected: Core AppCore App
Timeline · 4 updates
  1. investigating Nov 26, 2025, 05:21 PM UTC

    Some customers are experiencing slow performance and loading issues when working in the Optimove app, particularly in Target Groups and Web & App Activity filters. This does not affect non-UI functions such as campaign execution.

  2. identified Nov 26, 2025, 05:40 PM UTC

    Our engineering team may have identified the root cause of the degraded performance affecting Target Groups and the Web & App Activity filters. They are currently applying corrective steps to address the issue and restore standard functionality. We will share another update as soon as the fix is confirmed. I appreciate your patience while we continue working on this.

  3. monitoring Nov 26, 2025, 06:59 PM UTC

    Our engineering team has completed the changes related to the suspected root cause, and we are already seeing improved performance across the affected areas. Target Groups and Web & App Activity filters are loading faster, and overall responsiveness has improved. We are continuing to monitor the system closely to ensure full stability. Another update will follow once everything is fully confirmed.

  4. resolved Nov 26, 2025, 08:17 PM UTC

    This issue has been fully resolved. System performance has returned to normal. Target Groups, Web & App Activity filters, and Streams are all functioning as expected and loading quickly. Our engineering team has confirmed the fix, and monitoring shows stable performance across all previously affected areas. Thank you for your patience while we worked through this.

Read the full incident report →

Major November 6, 2025

Opti X - Increased Error Rate For Recommendations

Detected by Pingoru
Nov 06, 2025, 01:37 PM UTC
Resolved
Nov 06, 2025, 02:50 PM UTC
Duration
1h 12m
Affected: Recommend service
Timeline · 3 updates
  1. investigating Nov 06, 2025, 01:37 PM UTC

    We’re investigating an issue causing Opti-X recommendations to intermittently not return results for some customers. We’ll share an update as soon as we know more.

  2. identified Nov 06, 2025, 01:59 PM UTC

    We’ve identified the cause of an issue affecting Opti-X services following a recent deployment. As a result, recommendations, Smart Content, Smart Search, and Smart Campaigns may not be serving as expected for some customers. Our teams are working to restore full functionality - another update is due in in the next 15 minutes.

  3. resolved Nov 06, 2025, 02:50 PM UTC

    This incident has been resolved.

Read the full incident report →

Minor November 4, 2025

Campaign Execution - Daily Batch update and Web & App Activity Delays

Detected by Pingoru
Nov 04, 2025, 10:10 AM UTC
Resolved
Nov 04, 2025, 02:26 PM UTC
Duration
4h 15m
Affected: Batch Data ProcessTrack & TriggerTrack & Trigger
Timeline · 5 updates
  1. investigating Nov 04, 2025, 10:10 AM UTC

    We’re currently investigating an issue causing delays in Web & App Activity data processing for some tenants. As a result, audiences that use web and app attributes may be temporarily affected. Other systems continue to operate normally.

  2. identified Nov 04, 2025, 10:59 AM UTC

    We are working on a fix for an underlying infrastructure issue that is also causing delays in batch processing and campaign execution. Our team is actively addressing the problem and will provide another update as soon as more information becomes available.

  3. identified Nov 04, 2025, 01:05 PM UTC

    We are continuing to work on a fix for this issue.

  4. monitoring Nov 04, 2025, 01:32 PM UTC

    A fix has been implemented and we are monitoring the results.

  5. resolved Nov 04, 2025, 02:26 PM UTC

    The issue has been resolved and all services are operating normally. We will continue to monitor to ensure stability.

Read the full incident report →

Minor October 27, 2025

Batch Update Process - Delay in Campaign execution for some EU tenants.

Detected by Pingoru
Oct 27, 2025, 12:22 PM UTC
Resolved
Oct 27, 2025, 06:13 PM UTC
Duration
5h 51m
Affected: Batch Data Process
Timeline · 5 updates
  1. investigating Oct 27, 2025, 12:22 PM UTC

    We are currently investigating an issue that may cause delays in batch processing, as well as slower-than-usual performance in web and app activity. Our engineering team is actively working to resolve the issue as quickly as possible.

  2. identified Oct 27, 2025, 01:17 PM UTC

    Description: We are aware of an issue causing delays in batch processing and slower-than-usual performance in web and app activity. The root cause has been identified as a disruption with a third-party vendor. Our team is working to resolve the issue, and we are monitoring the situation to ensure normal performance is restored as soon as possible. Impact: Some clients may experience delayed batch executions and intermittent updates for Web and App activity. Next Update: We will provide an update within the next hour or as soon as additional information becomes available. Thank you for your continued patience and understanding.

  3. monitoring Oct 27, 2025, 01:39 PM UTC

    Description: Our team has implemented a fix, and we are monitoring the recovery of affected batch processes.

  4. monitoring Oct 27, 2025, 03:35 PM UTC

    We are continuing to closely monitor the recovery of the affected batch processes. Our review has identified that certain campaigns configured with the “Run Anyway” option have entered a “Not Run” status. Should you wish for these campaigns to still execute today, they will need to be manually triggered from Mission Control. We appreciate your understanding as we work to ensure full restoration of normal processing.

  5. resolved Oct 27, 2025, 06:13 PM UTC

    This incident has been resolved.

Read the full incident report →

Major October 20, 2025

Elevated Optimobile Errors

Detected by Pingoru
Oct 20, 2025, 09:29 AM UTC
Resolved
Oct 21, 2025, 07:26 AM UTC
Duration
21h 57m
Affected: Optimobile
Timeline · 4 updates
  1. investigating Oct 20, 2025, 09:29 AM UTC

    We're experiencing an elevated level of errors and are currently looking into the issue. Mobile Push, Web Push, WhatsApp, SMS, In-App messaging campaigns are impacted.

  2. identified Oct 20, 2025, 09:41 AM UTC

    Errors are related to an AWS outage and it seems like AWS were able to recover some services - more update to follow. From AWS: Oct 20 2:27 AM PDT We are seeing significant signs of recovery. Most requests should now be succeeding. We continue to work through a backlog of queued requests. We will continue to provide additional information.

  3. monitoring Oct 20, 2025, 11:33 AM UTC

    Following an update from AWS we are monitoring the services covering. From AWS: Oct 20 3:35 AM PDT The underlying DNS issue has been fully mitigated, and most AWS Service operations are succeeding normally now. Some requests may be throttled while we work toward full resolution. Additionally, some services are continuing to work through a backlog of events such as Cloudtrail and Lambda. While most operations are recovered, requests to launch new EC2 instances (or services that launch EC2 instances such as ECS) in the US-EAST-1 Region are still experiencing increased error rates. We continue to work toward full resolution. If you are still experiencing an issue resolving the DynamoDB service endpoints in US-EAST-1, we recommend flushing your DNS caches. We will provide an update by 4:15 AM, or sooner if we have additional information to share.

  4. resolved Oct 21, 2025, 07:26 AM UTC

    This incident has been resolved.

Read the full incident report →

Minor October 16, 2025

Optimail Campaign Delivery Delays

Detected by Pingoru
Oct 16, 2025, 04:49 PM UTC
Resolved
Oct 16, 2025, 05:17 PM UTC
Duration
28m
Affected: SendGrid APISendGrid Email ActivitySendGrid API v3SendGrid API v2SendGrid SMTPSendGrid Marketing Campaigns
Timeline · 3 updates
  1. investigating Oct 16, 2025, 04:49 PM UTC

    Some customers sending Optimail marketing campaigns may have experienced delays. Campaigns are sending now, and we’re continuing to monitor progress.

  2. monitoring Oct 16, 2025, 04:59 PM UTC

    Our engineering team identified the root cause of the issue affecting Optimail campaign sending and implemented a fix. Affected campaigns are now being delivered, and we should no longer be experiencing delays. We will continue to monitor system performance.

  3. resolved Oct 16, 2025, 05:17 PM UTC

    Our engineering team has confirmed that the issue affecting Optimail campaign sending has been fully resolved. All services are now operating normally, and campaign deliveries have returned to expected performance levels.

Read the full incident report →

Minor October 7, 2025

Optimove Site - Target Groups - Long loading time for pages related to Target Groups

Detected by Pingoru
Oct 07, 2025, 09:34 AM UTC
Resolved
Oct 07, 2025, 05:29 PM UTC
Duration
7h 54m
Affected: Core AppCore App
Timeline · 4 updates
  1. investigating Oct 07, 2025, 09:34 AM UTC

    We are currently investigating an issue affecting the Optimove site. Multiple pages that are related to Target Groups have a long loading time for some tenants. Affected pages: Manage Target Groups / Target Group Discovery / Customer Explorer This incident is limited to UI and site functionality. Campaign execution, daily processes, and API access remain fully functional and unaffected. We will provide updates as we learn more.

  2. identified Oct 07, 2025, 12:23 PM UTC

    We identified the root cause for the extended opening time for Target Group-related pages in Optimove UI. We are currently working on mitigating the cause of the issue with top priority. More updates will be provided as we learn more.

  3. monitoring Oct 07, 2025, 01:28 PM UTC

    We have implemented a fix for the issue and are observing much faster loading times of Target Group-related pages in Optimove UI. Campaign execution, batch update processes, and API access remain fully functional and unaffected. We will continue to monitor the situation closely and provide a final update once the incident is fully resolved.

  4. resolved Oct 07, 2025, 05:29 PM UTC

    The issue affecting loading time for Target Group-related pages has been resolved. Functionality is now working as expected. Campaign execution, daily processes, and API access remained fully functional and unaffected throughout the incident. Thank you for your patience while our teams investigated and monitored this incident.

Read the full incident report →

Minor September 11, 2025

Optimove Site - UI - Mission control and Campaign Builder pages not loading

Detected by Pingoru
Sep 11, 2025, 09:36 AM UTC
Resolved
Sep 11, 2025, 10:52 AM UTC
Duration
1h 16m
Affected: Core AppCore App
Timeline · 5 updates
  1. investigating Sep 11, 2025, 09:36 AM UTC

    We are investigating an issue affecting the Optimove site where Mission control and Campaign Builder pages not loading. This incident is limited to UI and site functionality Daily process, Campaign execution and API access is fully functional and unaffected

  2. investigating Sep 11, 2025, 09:40 AM UTC

    We are continuing to investigate this issue.

  3. identified Sep 11, 2025, 10:21 AM UTC

    The issue has been identified and a fix is being implemented.

  4. monitoring Sep 11, 2025, 10:31 AM UTC

    A fix has been implemented and we are monitoring the results.

  5. resolved Sep 11, 2025, 10:52 AM UTC

    This incident has been resolved.

Read the full incident report →

Minor September 1, 2025

Optimove Site - Target Group - Target groups are not loading in the UI

Detected by Pingoru
Sep 01, 2025, 09:49 AM UTC
Resolved
Sep 01, 2025, 10:56 AM UTC
Duration
1h 6m
Affected: Core AppCore App
Timeline · 4 updates
  1. investigating Sep 01, 2025, 09:49 AM UTC

    We are currently investigating an issue affecting the Optimove site. Target Group details and lists are not loading for some tenants. This incident is limited to UI and site functionality. Campaign execution, daily processes, and API access remain fully functional and unaffected. We will provide updates as we learn more.

  2. identified Sep 01, 2025, 10:04 AM UTC

    We have identified the root cause of the issue affecting Target Group details and lists for some tenants. Our teams are taking corrective action to restore full functionality. Campaign execution, daily processes, and API access remain fully functional and unaffected. We will continue to share updates as remediation progresses.

  3. monitoring Sep 01, 2025, 10:41 AM UTC

    We are observing consistent recovery in the availability of Target Group details and lists for tenants that were previously affected. Error rates have dropped significantly, and functionality appears to be stable. Campaign execution, daily processes, and API access remain fully functional and unaffected. We will continue monitoring closely and provide a final update once the incident is fully resolved.

  4. resolved Sep 01, 2025, 10:56 AM UTC

    The issue affecting Target Group details and lists for some tenants has been resolved. Functionality is now working as expected. Campaign execution, daily processes, and API access remained fully functional and unaffected throughout the incident. Thank you for your patience while our teams investigated and monitored this incident.

Read the full incident report →

Major August 25, 2025

Batch Update Process - EU | SFTP - File upload unavailable

Detected by Pingoru
Aug 25, 2025, 06:23 AM UTC
Resolved
Aug 25, 2025, 07:39 AM UTC
Duration
1h 16m
Affected: Batch Data Process
Timeline · 4 updates
  1. investigating Aug 25, 2025, 06:23 AM UTC

    We are currently investigating errors and unavailability affecting our SFTP service. The issue impacts file uploads and is holding back the batch process. Impact: Some tenants may experience delays in scheduled campaign execution dependent on the batch process. Workaround: For time-sensitive campaigns, you can use the Run Now option to execute campaigns with the latest available data in Optimove.

  2. identified Aug 25, 2025, 06:50 AM UTC

    We have identified an issue impacting some incoming connections to our SFTP service, which is preventing certain clients from successfully uploading files. Impact: Some tenants may experience delays in file transfers and scheduled campaign execution dependent on the batch process. Workaround: For time-sensitive campaigns, you can use the Run Now option to execute campaigns with the latest available data in Optimove. Our team is working to restore full connectivity.

  3. monitoring Aug 25, 2025, 07:05 AM UTC

    We have implemented a fix for the issue affecting incoming connections to our SFTP service, and clients are now able to upload files successfully. Next steps: Please re-upload any files that may have failed earlier today to ensure they are processed. We are closely monitoring the service to confirm full stability.

  4. resolved Aug 25, 2025, 07:39 AM UTC

    The issue affecting incoming connections to our SFTP service has been fully resolved. Clients can now upload files successfully, and the batch process is running as expected. Action required: Impacted tenants should re-upload any files that may have failed earlier today to ensure they are processed.

Read the full incident report →

Major July 30, 2025

Opti-X - Site Access From Core Optimove Instance

Detected by Pingoru
Jul 30, 2025, 11:52 AM UTC
Resolved
Aug 01, 2025, 11:47 AM UTC
Duration
1d 23h
Affected: User Interface
Timeline · 3 updates
  1. identified Jul 30, 2025, 11:52 AM UTC

    We are working to resolve an issue affecting access to Opti-x for some Optimove core provisioned users.

  2. monitoring Jul 31, 2025, 09:49 AM UTC

    A fix has been implemented and we are monitoring the results.

  3. resolved Aug 03, 2025, 11:47 AM UTC

    This incident has been resolved.

Read the full incident report →

Minor June 13, 2025

Optimail visual editor template - Impacting saving, duplicating, or moving templates

Detected by Pingoru
Jun 13, 2025, 07:24 AM UTC
Resolved
Jun 13, 2025, 08:21 AM UTC
Duration
57m
Affected: Core AppCore App
Timeline · 3 updates
  1. investigating Jun 13, 2025, 07:24 AM UTC

    We received reports of increased issues with some Optimal templates with the visual editor, and will continue investigating the issue. This does not impact existing campaign execution and only limits template edits and creation via the visual editor.

  2. monitoring Jun 13, 2025, 08:00 AM UTC

    A fix has been implemented and we are monitoring the results.

  3. resolved Jun 13, 2025, 08:21 AM UTC

    This incident has been resolved.

Read the full incident report →

Minor May 14, 2025

EU - Delay in Campaign execution

Detected by Pingoru
May 14, 2025, 02:37 PM UTC
Resolved
May 14, 2025, 04:50 PM UTC
Duration
2h 13m
Affected: Batch Data ProcessBatch Data Process
Timeline · 2 updates
  1. monitoring May 14, 2025, 02:37 PM UTC

    We are monitoring a fix released to address elevated errors in our Scheduled Campaign Execution. Some tenants will experience delays in scheduled campaign execution as part of the batch process.

  2. resolved May 14, 2025, 04:50 PM UTC

    This incident has been resolved.

Read the full incident report →

Minor May 14, 2025

EU - Batch Update Process - Delay In Data Import Leading To Delays In Campaign execution

Detected by Pingoru
May 14, 2025, 09:11 AM UTC
Resolved
May 14, 2025, 12:19 PM UTC
Duration
3h 7m
Affected: Batch Data Process
Timeline · 6 updates
  1. investigating May 14, 2025, 09:11 AM UTC

    We are investigating elevated errors in our batch update process. Specifically, we are facing an issue with the Data importing service on the optimove side. This is causing delays in batch data processing. Possible impact: Some tenants will experience up to 2 hours delays in scheduled campaign execution as part of the batch process.

  2. identified May 14, 2025, 09:44 AM UTC

    The issue has been identified and a fix is being implemented.

  3. identified May 14, 2025, 10:34 AM UTC

    We are still working on a fix. Additional updates within 20 minutes.

  4. identified May 14, 2025, 10:55 AM UTC

    The Fix is ready and is in testing stages - We expect a delivery ETA of 15 minutes that will allow our teams to restart the Batch process for impacted tenants.

  5. monitoring May 14, 2025, 11:13 AM UTC

    A fix has been implemented and we are monitoring the results.

  6. resolved May 14, 2025, 12:19 PM UTC

    This incident has been resolved.

Read the full incident report →

Major May 5, 2025

US | Batch Update Process - Delay in Campaign execution

Detected by Pingoru
May 05, 2025, 09:20 AM UTC
Resolved
May 05, 2025, 11:31 AM UTC
Duration
2h 10m
Affected: Batch Data Process
Timeline · 4 updates
  1. identified May 05, 2025, 09:20 AM UTC

    We are investigating elevated errors in our batch update process. Specifically, we are facing an issue with the cloud data import service. Possible impact: Some tenants will experience delays in scheduled campaign execution as part of the batch process.

  2. identified May 05, 2025, 10:20 AM UTC

    The issue has been identified, and we are implementing a fix to address the batch process. Once a fix is available, our teams will recover the impacted batch process

  3. monitoring May 05, 2025, 10:38 AM UTC

    A fix has been implemented and Batch processes are back in progress.

  4. resolved May 05, 2025, 11:31 AM UTC

    This incident has been resolved.

Read the full incident report →

Notice April 22, 2025

Opti X - Smart Campaigns - High error rate and execution failures between April 11th - April 21th

Detected by Pingoru
Apr 22, 2025, 10:15 AM UTC
Resolved
Apr 11, 2025, 12:30 PM UTC
Duration
Timeline · 1 update
  1. resolved Apr 22, 2025, 10:15 AM UTC

    Opti-X Smart campaigns service encountered unexpected errors between April 11th 12:30PM UTC - April 21th 15:10 PM UTC. Note: Scheduled campaigns and normal triggered campaigns were not impacted - remained fully functional

Read the full incident report →

Minor April 2, 2025

Elevated errors experienced for campaign execution.

Detected by Pingoru
Apr 02, 2025, 08:36 PM UTC
Resolved
Apr 02, 2025, 09:43 PM UTC
Duration
1h 6m
Affected: OptimailOthers (API)Optimobile
Timeline · 5 updates
  1. investigating Apr 02, 2025, 08:36 PM UTC

    We are currently examining the elevated errors in campaign execution across multiple accounts and are investigating the issues being experienced.

  2. identified Apr 02, 2025, 08:49 PM UTC

    We have identified the issue impacting a specific subset of accounts and are presently engaged in recovery efforts.

  3. monitoring Apr 02, 2025, 09:01 PM UTC

    A fix has been implemented and we are monitoring the results.

  4. monitoring Apr 02, 2025, 09:34 PM UTC

    We are continuing to monitor for any further issues.

  5. resolved Apr 02, 2025, 09:43 PM UTC

    The issue has been successfully resolved. However, we were unable to execute the campaign today for certain tenants who do not have the Force Run option enabled, and the scheduled time for the campaign has now passed. Should you wish to proceed with the campaign, please do not hesitate to initiate it at your convenience.

Read the full incident report →

Minor March 20, 2025

US - Batch Update Process Delays

Detected by Pingoru
Mar 20, 2025, 01:09 PM UTC
Resolved
Mar 20, 2025, 03:09 PM UTC
Duration
2h
Affected: Batch Data Process
Timeline · 3 updates
  1. identified Mar 20, 2025, 01:09 PM UTC

    We are investigating elevated errors in our batch update process processing. Specifically, we are facing an issue with the ETL service. Sites that have not yet started or completed the Batch process for today might be impacted in our US region. Impact: Impacted tenants will experience delays in scheduled campaign execution as part of the batch process. Delays are up to 120 minutes.

  2. monitoring Mar 20, 2025, 01:23 PM UTC

    A fix has been implemented and we are monitoring the results.

  3. resolved Mar 20, 2025, 03:09 PM UTC

    This incident has been resolved.

Read the full incident report →

Notice March 12, 2025

Optimove Site - Mission control - Future Run Anyway Campaigns in 'Running' status

Detected by Pingoru
Mar 12, 2025, 10:43 AM UTC
Resolved
Mar 12, 2025, 01:10 PM UTC
Duration
2h 26m
Affected: Core AppCore App
Timeline · 3 updates
  1. investigating Mar 12, 2025, 10:43 AM UTC

    We are investigating an issue affecting the Optimove site and UI. Future Run Anyway Campaigns in 'Running' status. This incident is limited to UI and site functionality Batch process, Campaign execution, and API access is fully functional

  2. monitoring Mar 12, 2025, 10:58 AM UTC

    A fix has been implemented, and the status of "Run Anyway" Campaigns are back to the expected "Scheduled" state. We are monitoring the results

  3. resolved Mar 12, 2025, 01:10 PM UTC

    This incident has been resolved.

Read the full incident report →

Minor March 10, 2025

Some instances of Run Anyway Campaigns does not run on schedule.

Detected by Pingoru
Mar 10, 2025, 07:41 PM UTC
Resolved
Mar 13, 2025, 12:14 PM UTC
Duration
2d 16h
Affected: Optimail
Timeline · 4 updates
  1. investigating Mar 10, 2025, 07:41 PM UTC

    We are investigating instances where some Run Anyway campaigns have remained scheduled and require manual intervention. We appreciate your patience and understanding as we work to resolve this matter.

  2. monitoring Mar 11, 2025, 05:10 PM UTC

    We have identified the root cause of the issue and have implemented an interim solution to minimize its impact. Our team is actively working on a permanent resolution, and we will provide further updates as progress continues. Thank you for your patience and understanding.

  3. monitoring Mar 12, 2025, 09:08 AM UTC

    We are continuing to monitor for any further issues.

  4. resolved Mar 13, 2025, 12:14 PM UTC

    This incident has been resolved.

Read the full incident report →