Optimove incident
Facebook Campaigns - Failed Scheduled Campaigns
Optimove experienced a minor incident on December 21, 2025 affecting Facebook, lasting 2h 26m. The incident has been resolved; the full update timeline is below.
Affected components
Facebook
Update timeline
- investigating Dec 21, 2025, 02:40 PM UTC
We are currently experiencing errors leading to delays and failures in Facebook campaign execution. As a result, some campaigns may remain in a “Failed” status. What We’re Doing: Our engineering team is actively investigating the root cause and working to restore normal execution as quickly as possible.
- monitoring Dec 21, 2025, 04:04 PM UTC
A fix has been implemented and we are monitoring the results.
- resolved Dec 21, 2025, 05:07 PM UTC
This incident has been resolved.