Optimove incident
Scheduled Campaign Execution – Degraded Performance
Optimove experienced a minor incident on December 30, 2025 affecting Batch Data Process and Batch Data Process, lasting 4h 23m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Dec 30, 2025, 10:06 AM UTC
We are investigating an issue impacting scheduled campaign execution in both EU and US regions. Campaigns using Conditional Execution, Re-evaluate Target Group, or “Run Now” may be delayed and may remain in “Processing” or appear as “Failed” / “Not Run”. This may impact deliveries via Optimove native channels (e.g., Optimail, Optimobile, OptiText). We are working to restore normal processing.
- monitoring Dec 30, 2025, 10:41 AM UTC
A fix has been applied and scheduled campaign batches are progressing, though some delays have already occurred. We are still seeing issues impacting campaigns using Conditional Execution, Re-evaluate Target Group, and “Run Now”, which may continue to appear as delayed or show “Failed” / “Not Run” status. We are monitoring closely and continuing to work toward full resolution.
- monitoring Dec 30, 2025, 11:20 AM UTC
We continue to monitor recovery. Some delays may still be observed for campaigns using Conditional Execution, Re-evaluate Target Group, and “Run Now”. For campaigns showing a “Not Run” status, re-running the campaign from the Optimove platform is available.
- monitoring Dec 30, 2025, 12:34 PM UTC
We continue to monitor recovery. While batch processing remains active, we are still observing additional issues that may impact campaigns using Conditional Execution, Re-evaluate Target Group, and “Run Now”. Some delays or “Failed” / “Not Run” statuses may still occur. Further updates will be shared as progress continues.
- monitoring Dec 30, 2025, 12:43 PM UTC
We observed degradation impacting scheduled campaign execution and have rolled out an additional fix. Campaign processing is ongoing, and some delays or “Failed” / “Not Run” statuses may still be observed for campaigns using Conditional Execution, Re-evaluate Target Group, and “Run Now”. We are closely monitoring recovery.
- monitoring Dec 30, 2025, 01:30 PM UTC
Campaign batch processing is operating normally. We are still monitoring issues impacting campaigns using Conditional Execution, Re-evaluate Target Group, and “Run Now”, which may continue to experience delays or show “Failed” / “Not Run” status. Further updates will be provided as we continue to work toward full resolution.
- resolved Dec 30, 2025, 02:30 PM UTC
The issue impacting scheduled campaign execution has been resolved and systems are operating normally. Campaign batch processing and execution for Conditional Execution, Re-evaluate Target Group, and “Run Now” campaigns are now working as expected. Some campaigns that missed their execution window during the incident may still show a "Not Run" or "Failed" status. In these cases, customers can re-run the campaign from the Optimove platform to execute it.