Optimove incident
Optimove Site - Degraded performance and loading issues in Target Groups and Web & App Activity
Optimove experienced a minor incident on November 26, 2025 affecting Core App and Core App, lasting 2h 55m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Nov 26, 2025, 05:21 PM UTC
Some customers are experiencing slow performance and loading issues when working in the Optimove app, particularly in Target Groups and Web & App Activity filters. This does not affect non-UI functions such as campaign execution.
- identified Nov 26, 2025, 05:40 PM UTC
Our engineering team may have identified the root cause of the degraded performance affecting Target Groups and the Web & App Activity filters. They are currently applying corrective steps to address the issue and restore standard functionality. We will share another update as soon as the fix is confirmed. I appreciate your patience while we continue working on this.
- monitoring Nov 26, 2025, 06:59 PM UTC
Our engineering team has completed the changes related to the suspected root cause, and we are already seeing improved performance across the affected areas. Target Groups and Web & App Activity filters are loading faster, and overall responsiveness has improved. We are continuing to monitor the system closely to ensure full stability. Another update will follow once everything is fully confirmed.
- resolved Nov 26, 2025, 08:17 PM UTC
This issue has been fully resolved. System performance has returned to normal. Target Groups, Web & App Activity filters, and Streams are all functioning as expected and loading quickly. Our engineering team has confirmed the fix, and monitoring shows stable performance across all previously affected areas. Thank you for your patience while we worked through this.