Optimizely incident
Optimizely Data Platform & Optimizely Connect Platform - Data ingestion, export and campaigns issues - NA region
Optimizely experienced a minor incident on October 20, 2025 affecting Data Ingestion and Processing and Campaigns and 1 more component, lasting 1d 2h. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- identified Oct 20, 2025, 11:46 AM UTC
Given that some of our vendors are still reporting performance issues, all continuous campaigns in NA region of ODP are paused.
- identified Oct 20, 2025, 01:46 PM UTC
Our cloud platform and storage vendors are working on mitigation and are in the recovery process. However, some Data Platform services are still experiencing issues. As a result, all continuous campaigns in the NA region of ODP are paused. Customers might also encounter data ingestion delays and failures when using the Export API or viewing data in the ODP App.
- identified Oct 20, 2025, 04:41 PM UTC
Our cloud platform and storage vendors are working on mitigation and are in the recovery process. However, some Data Platform and Connect Platform services are still experiencing issues. As a result, all continuous campaigns in the NA region of ODP are paused. Customers might also encounter data ingestion delays and failures when using the Export API or viewing data in the ODP App.
- monitoring Oct 21, 2025, 01:01 AM UTC
A fix has been implemented, and we are monitoring the results.
- monitoring Oct 21, 2025, 09:42 AM UTC
We are continuing to monitor for any further issues.
- resolved Oct 21, 2025, 02:38 PM UTC
This incident has been resolved.