MessageBird incident
[EU and AP only] Missing contacts in some segments using contact events
MessageBird experienced a minor incident on November 28, 2025 affecting Contacts - Europe and Contacts - Asia (India), lasting 3h 8m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- identified Nov 28, 2025, 04:43 PM UTC
We have identified an issue affecting contact event segments in the EU and AP regions. Some segments may not include all contacts that match the event criteria. We are actively investigating and will provide updates as we work toward a resolution.
- identified Nov 28, 2025, 05:01 PM UTC
We are actively working on a fix. This issue only affects contacts that have not been updated since August 11, 2025.
- identified Nov 28, 2025, 06:04 PM UTC
The segmentation issue in the EU region has been resolved. As part of our fix, contact updates in the EU and AP regions are experiencing delays. We expect this to be resolved within the next few minutes.
- monitoring Nov 28, 2025, 06:13 PM UTC
A fix has been implemented and we are monitoring the results.
- resolved Nov 28, 2025, 07:52 PM UTC
This incident has been resolved.