[Whatsapp] Outbound Message Delivery Disruption [ALL PRODs]

Update timeline

1. investigating Jun 12, 2026, 02:31 PM UTC

   Kustomer is aware of an ongoing WhatsApp issue that may cause outbound messages to not be delivered to end users. While the issue appears to originate with WhatsApp, our team is actively monitoring the situation and working closely to assess the impact on the platform. We will continue to provide updates as more information becomes available. Please expect an additional update within the next 30 minutes. If you have any questions, please contact Kustomer Support at [email protected].

2. identified Jun 12, 2026, 02:46 PM UTC

   Kustomer has identified an ongoing issue with WhatsApp that may cause outbound messages to not be delivered to end users. Our team is closely monitoring the situation and actively working to assess impact. Clients can refer to https://metastatus.com/whatsapp-business-api for the latest WhatsApp service status. Please expect further updates within the next 30 minutes, and reach out to Kustomer Support at [email protected] if you have additional questions or concerns.

3. identified Jun 12, 2026, 03:17 PM UTC

   Kustomer continues to monitor the ongoing issue on Whatsapp that may cause outbound Whatsapp messages to not be delivered to end users. Clients can also refer to https://metastatus.com/whatsapp-business-api for the latest WhatsApp service status. Please expect further updates within the next 30 minutes, and reach out to Kustomer Support at [email protected] if you have additional questions or concerns

4. identified Jun 12, 2026, 04:35 PM UTC

   Kustomer continues to monitor the ongoing issue on Whatsapp that may cause outbound Whatsapp messages to not be delivered to end users. Clients can also refer to https://metastatus.com/whatsapp-business-api for the latest WhatsApp service status. Please expect further updates within the next 30 minutes, and reach out to Kustomer Support at [email protected] if you have additional questions or concerns

5. monitoring Jun 12, 2026, 07:29 PM UTC

   Kustomer is aware of an event reported by one of our third party vendors affecting ALL PRODS that may cause Issues with WhatsApp messages not being delivered to end users. Our team is monitoring the incident, and working with the vendor where possible to resolve the issue. We are working on redriving previously unsent messages to ensure all messages are sent successfully. Please expect further updates within the next 3 hours, and reach out to Kustomer support at [email protected] if you have additional questions or concerns.

6. resolved Jun 12, 2026, 09:38 PM UTC

   WhatsApp has confirmed that all services are fully recovered. After careful monitoring, our team has determined that all affected areas are now fully restored. Please reach out to Kustomer support at [email protected] if you have additional questions or concerns.

7. postmortem Jun 22, 2026, 02:57 PM UTC

   ## Summary On June 12, 2026, customers using WhatsApp through Kustomer experienced a service event that prevented some outbound messages from being delivered to end users. During the event, messages could appear as sent in Kustomer before final delivery was confirmed by WhatsApp. Service recovered the same day, and affected messages from the incident window were successfully reprocessed. ## Root cause This event was caused by a disruption in WhatsApp Business Platform services operated by Meta. While that disruption was active, Kustomer was unable to complete delivery for some outbound WhatsApp messages and queued affected messages for retry after the upstream service recovered. ## Timeline * **10:14 AM EDT** — Customer reports led to investigation of outbound messaging behavior. * **10:34 AM EDT** — Meta reported high disruptions affecting WhatsApp Business Platform services. * **1:45 PM EDT** — Reprocessing of queued messages began as upstream recovery progressed. * **2:32 PM EDT** — Meta reported recovery for the remaining affected WhatsApp services. * **4:07 PM EDT** — Active message sending was healthy again. * **4:34 PM EDT** — Messages from the incident window had been successfully reprocessed. ## Lessons and improvements * We are improving monitoring and alerting for queued WhatsApp messages so degraded delivery is identified earlier. * We are documenting a safer reprocessing procedure for queued WhatsApp traffic to reduce the chance of retry-related rate limiting during recovery. * We are reviewing backlog-handling procedures to make recovery more predictable when an upstream provider disruption occurs. At this time, system health for WhatsApp message delivery through Kustomer is stable.