Unbounce experienced a major incident on October 20, 2025 affecting Web Application (app.unbounce.com), lasting 11h 53m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- identified Oct 20, 2025, 11:34 AM UTC
Due to an outage with our provider AWS (Amazon Web Services) the Unbounce app has been down for the past 2-3hours. Our systems are coming back to life and most of Unbounce is functional now. Publishing pages still isn't possible for the time being. We'll update this space once we have more updates.
- monitoring Oct 20, 2025, 11:57 AM UTC
Publishing pages is possible now again.
- monitoring Oct 20, 2025, 03:08 PM UTC
Due to the AWS outage it's currently not possible to publish/unpublish global scripts via the Script Manager. Smart Traffic also doesn't function sporadically, causing the default variant to be served.
- monitoring Oct 20, 2025, 04:21 PM UTC
Smart Traffic functions as normal again. Currently, global scripts still aren't able to published via the Script Manager.
- monitoring Oct 20, 2025, 06:03 PM UTC
Page publishing is failing again due the the AWS outage. This issue should be resolved after AWS has resolved the outage. We'll be back with an update when that happens.
- monitoring Oct 20, 2025, 08:55 PM UTC
Publishing pages and Global Scripts via the Script Manager should be functional again, but some sporadic errors may come up until the AWS outage is fully resolved. Also, a small number of leads that were submitted between 1am and 3am PT haven't been processed. They won't appear in the Unbounce app and won't be sent to integrations. We will begin processing these leads until we're sure that the AWS services can handle them reliably.
- resolved Oct 20, 2025, 11:28 PM UTC
This incident has been resolved. The AWS issue was closed and all Unbounce features are now operating as normal. Please note that a small number of leads that were submitted between 1am and 3am PT haven't been processed. They won't appear in the Unbounce app and won't be sent to integrations, but they haven't been lost. We will begin processing these leads tomorrow when circumstances have settled.