Rebrandly incident
Elevated DNS resolution failures on customer domains
Rebrandly experienced a critical incident on August 11, 2026 affecting Branded Links redirect (Domain Names registered via Rebrandly), lasting 4h 22m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- identified Aug 11, 2026, 07:04 PM UTC
We have identified elevated DNS resolution failures affecting a large portion of domains purchased through Rebrandly. Affected domains, and any short links on them, may not resolve for visitors during this time. Domains not purchased through Rebrandly, and our core rebrand.ly and rb.gy links, are not affected. The issue originates with a third-party DNS hosting provider. They have identified the cause and are working on a fix. We will post an update as soon as we have more information.
- identified Aug 11, 2026, 07:39 PM UTC
We continue to work with our third-party DNS provider to resolve the DNS resolution issue affecting domain names purchased through Rebrandly. The provider currently expects services to begin resolving in the next hour. We will confirm here as soon as service is restored, or sooner if anything changes.
- monitoring Aug 11, 2026, 07:58 PM UTC
Our DNS provider has begun restoring service. Domain names registered via Rebrandly are progressively starting to resolve again. Because DNS answers are cached across the internet, individual domains can take up to an hour after restoration to work for all visitors. We are verifying recovery across affected domains and will confirm full resolution here.
- monitoring Aug 11, 2026, 10:02 PM UTC
We are continuing to monitor for any further issues.
- monitoring Aug 11, 2026, 10:08 PM UTC
We are continuing to monitor for any further issues.
- monitoring Aug 11, 2026, 10:09 PM UTC
Recovery continues to progress. The majority of affected domains are resolving again, and we expect the remainder to follow shortly as caching clears across the internet. Our team is actively verifying restoration across affected domains. We will confirm full resolution here as soon as it's been verified.
- resolved Aug 11, 2026, 11:26 PM UTC
Our DNS provider has restored the hosted DNS service, and we have verified that domain names registered via Rebrandly are resolving normally again. Links and QR codes on these domains are working. If a specific domain still does not open for you, it is most likely lingering DNS cache and should clear typically within an hour, and in rare cases up to a few hours depending on your network's DNS provider. We will publish a review of this incident after we complete our follow-up with the provider.