Acquia incident
Acquia is investigating CDP Campaigns Failing to Push to Google Ads
Acquia experienced a minor incident on August 21, 2025, lasting 9h 19m. The incident has been resolved; the full update timeline is below.
Update timeline
- investigating Aug 21, 2025, 10:32 AM UTC
Acquia is currently experiencing an issue where all CDP Campaigns pushing Audiences to Google Ads are failing. We are actively investigating the cause. We will provide further updates as soon as we have more information.
- resolved Aug 21, 2025, 07:51 PM UTC
Acquia has identified and resolved the root cause of the issue that prevented CDP Campaigns from successfully pushing audiences to Google Ads. Our team is actively reprocessing the affected campaigns and will ensure they are correctly sent through the Google Ads connector. Individual emails will be sent to the affected accounts to confirm successful processing.