Simon Data incident

Third Party Outage: AWS - Ongoing

Minor Resolved View vendor source →

Simon Data experienced a minor incident on October 20, 2025 affecting Simon Web App and Journeys and 1 more component, lasting 1d 6h. The incident has been resolved; the full update timeline is below.

Started
Oct 20, 2025, 01:32 PM UTC
Resolved
Oct 21, 2025, 07:48 PM UTC
Duration
1d 6h
Detected by Pingoru
Oct 20, 2025, 01:32 PM UTC

Affected components

Simon Web AppJourneysSimon Event Trigger FlowsSimon Data PipesSimon Data Syncs

Update timeline

  1. identified Oct 20, 2025, 01:32 PM UTC

    After additional investigation and monitoring from the previous incident, the following services are listed as degraded until the AWS incident is fully resolved.

  2. identified Oct 20, 2025, 09:07 PM UTC

    Some AWS services are beginning to recover from today's incident, but AWS Redshift continues to experience issues, which impacts Simon AI's segmentation and customer filtering features. We expect these issues to continue for several hours.

  3. identified Oct 21, 2025, 02:36 AM UTC

    Simon continues to monitor the AWS recovery progress. At this time, the AWS Redshift cluster recovery is still outstanding with AWS engineers. Services continue to remain impacted.

  4. monitoring Oct 21, 2025, 05:26 AM UTC

    All services are up and back to operational. AWS has resolved the last of the Redshift issues that have been impacting us. Our batch processing is continuing as scheduling and the team is monitoring progress.

  5. resolved Oct 21, 2025, 07:48 PM UTC

    After our continued monitoring, Simon is considering this issue resolved.