Segment incident

Google Enhanced Conversions is experiencing elevated failures

Minor Resolved View vendor source →

Segment experienced a minor incident on September 17, 2025 affecting Streaming Destinations (US) and Streaming Destinations (EU), lasting 3h 28m. The incident has been resolved; the full update timeline is below.

Started
Sep 17, 2025, 09:37 PM UTC
Resolved
Sep 18, 2025, 01:06 AM UTC
Duration
3h 28m
Detected by Pingoru
Sep 17, 2025, 09:37 PM UTC

Affected components

Streaming Destinations (US)Streaming Destinations (EU)

Update timeline

  1. investigating Sep 17, 2025, 09:37 PM UTC

    We're investigating unexpected forbidden errors across multiple customers for the google enhanced conversions destination. We're reaching out to Google for support.

  2. identified Sep 17, 2025, 09:58 PM UTC

    We've identified the cause of the forbidden errors and are working on mitigation.

  3. monitoring Sep 17, 2025, 10:18 PM UTC

    We've mitigated this incident, and impacted customers should start seeing positive results.

  4. monitoring Sep 17, 2025, 11:08 PM UTC

    We are continuing to monitor for any further issues.

  5. resolved Sep 18, 2025, 01:06 AM UTC

    This incident has been resolved.