Actito incident
Facebook Audiences sync error on ENV-0 and ENV-3
Actito experienced a major incident on June 4, 2026 affecting Audiences and Audiences, lasting 6d 10h. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- identified Jun 04, 2026, 08:00 AM UTC
We are currently experiencing an issue affecting Facebook audience synchronization. As a result: * New Facebook audiences cannot currently be created. * Existing Facebook audiences are not being synchronized and remain unchanged on Facebook until the issue is resolved. Our team has identified the source of the issue and is actively working with our partner to restore normal operations. This error does not affect Google Ads Audiences. We will provide further updates as more information becomes available.
- identified Jun 04, 2026, 03:49 PM UTC
Our investigation is ongoing and we are continuing to monitor the situation closely. There is currently no change in the impact previously reported. We will share further updates as more information becomes available.
- identified Jun 05, 2026, 02:52 PM UTC
We continue to make progress in our investigation and are actively working to restore normal Facebook audience synchronization. There is currently no change in the impact: * New Facebook audiences cannot be created. * Existing Facebook audiences remain unchanged on Facebook. We will share another update as soon as additional information becomes available.
- identified Jun 08, 2026, 09:27 AM UTC
Our investigation remains ongoing. At this time, there is no change in the impact previously reported: * New Facebook audiences cannot be created. * Existing Facebook audiences remain unchanged on Facebook. We continue to actively work on this issue and are coordinating with the relevant parties to gather additional information and restore normal operations. We will provide another update as soon as new information becomes available.
- monitoring Jun 09, 2026, 04:44 PM UTC
A fix has been implemented and Facebook audience synchronization is progressively resuming. New Facebook audiences can now be created. Existing audience synchronizations are being processed and may take some time to fully catch up. We are closely monitoring the situation and will provide a final update once all synchronizations have been completed.
- resolved Jun 10, 2026, 06:31 PM UTC
This incident has been resolved.