Zeta incident

Zeta Marketing Platform is experiencing delay in processing experience-based messages.

Minor Resolved View vendor source →

Zeta experienced a minor incident on May 25, 2025 affecting Campaigns, lasting 3h 48m. The incident has been resolved; the full update timeline is below.

Started
May 25, 2025, 10:36 PM UTC
Resolved
May 26, 2025, 02:24 AM UTC
Duration
3h 48m
Detected by Pingoru
May 25, 2025, 10:36 PM UTC

Affected components

Campaigns

Update timeline

  1. investigating May 25, 2025, 10:36 PM UTC

    We have seen indications of a potential high-severity issue with the Zeta Marketing Platform. We are actively working to identify the issue (impact and cause) and will update you with findings and confirmation of affected services once collected. Additional communications will be sent periodically with updates while we move through identification, impact analysis, and recovery. We value your trust and apologize for any inconvenience.

  2. identified May 25, 2025, 11:02 PM UTC

    We have identified an issue causing delays in Experience-based trigger campaigns. Our team is actively investigating the root cause and will share findings as they become available. We will continue to provide regular updates as we progress through identification, impact analysis, and recovery.

  3. identified May 25, 2025, 11:56 PM UTC

    We have identified the root cause of the delays affecting experience-based trigger campaigns. Our team is actively working on implementing mitigation measures to resolve the issue. Impact analysis is ongoing, and we will continue to provide updates as progress is made.

  4. identified May 26, 2025, 12:45 AM UTC

    We have identified the root cause of the delays affecting experience-based trigger campaigns and are actively working on mitigating the issue. We will continue to provide updates as progress is made.

  5. identified May 26, 2025, 02:03 AM UTC

    The root cause of the delays affecting experience-based trigger campaigns has been resolved and the backlog of experience triggers is currently being processed. We will continue to provide updates as the backlog continues to clear.

  6. resolved May 26, 2025, 02:24 AM UTC

    The backlog of experience triggers has been processed in addition to the resolution of the root cause. The ongoing issue of latent Experience triggers has now been resolved and has returned to normal. We will continue to monitor for some time. Thank you for your patience while we worked through the issue.