Zeta experienced a critical incident on April 25, 2025 affecting Web Application, lasting 3h 11m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Apr 25, 2025, 06:29 AM UTC
We have seen indication of a potential high severity issue with the Zeta Marketing Platform. We are actively working to identify the issue (impact and cause) and will update you with findings and confirmation of affected services once collected. Additional communications will be sent periodically with updates while we move through identification, impact analysis, and recovery. We value your trust and apologize for any inconvenience.
- identified Apr 25, 2025, 06:37 AM UTC
The Zeta Marketing Platform is currently experiencing a service disruption, preventing all users from accessing the web interface. Our team is actively investigating and working to restore functionality as soon as possible. The next update will be provided at the earliest.
- monitoring Apr 25, 2025, 07:00 AM UTC
The issue impacting access to the Zeta Marketing Platform web interface has been fully resolved. Users should now be able to access the interface without issues. Please note that this disruption was limited to the web interface only. All other services—including APIs, data imports and exports, reporting, and campaign execution—remained fully functional throughout the incident. Our team identified the root cause and implemented a fix. We are closely monitoring system performance to ensure continued stability. We appreciate your patience and understanding.
- resolved Apr 25, 2025, 09:40 AM UTC
This incident has been fully resolved.