SMS-Magic incident
Elevated DNS resolution failures on customer domains
SMS-Magic performed scheduled maintenance on August 11, 2026 affecting Message Delivery Service, lasting 1d 4h. The full update timeline is below.
Affected components
Update timeline
- investigating Aug 11, 2026, 09:02 PM UTC
We have identified elevated DNS resolution failures affecting a large portion of domains purchased through Rebrandly. Affected domains, and any short links on them, may not resolve for visitors during this time. Domains not purchased through Rebrandly, and our core rebrand.ly and rb.gy links, are not affected. The issue originates with a third-party DNS hosting provider. They have identified the cause and are working on a fix. We will post an update as soon as we have more information.
- monitoring Aug 11, 2026, 09:23 PM UTC
Our DNS provider has begun restoring service. Domain names registered via Rebrandly are progressively starting to resolve again. Because DNS answers are cached across the internet, individual domains can take up to an hour after restoration to work for all visitors. We are verifying recovery across affected domains and will confirm full resolution here.
- resolved Aug 12, 2026, 08:09 AM UTC
Our DNS provider has restored the hosted DNS service, and we have verified that registered domain names are resolving normally again. Links and QR codes on these domains are working. If a specific domain still does not open for you, it is most likely due to lingering DNS cache and should clear typically within an hour, and in rare cases up to a few hours, depending on your network's DNS provider.