Google Ads Outage History

Google Ads partial outage · 1 active incident View live status →

Google Ads had 8 outages in the last 2 years totaling 274h 25m of downtime — averaging 0.3 incidents per month.

There were 8 Google Ads outages since June 25, 2025 totaling 274h 25m of downtime. Each is summarised below — incident details, duration, and resolution information.

Source: https://ads.google.com/status/publisher

Major May 28, 2026

Incident affecting Google Ad Manager

Detected by Pingoru
May 28, 2026, 02:51 PM UTC
Resolved
May 28, 2026, 08:26 PM UTC
Duration
5h 35m
Affected: Google Ad Manager Google Ad Manager (global)
Timeline · 2 updates
  1. investigating May 28, 2026, 03:28 PM UTC

    We're investigating reports of an issue with Google Ad Manager. We will provide more information shortly. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Affected networks will see some Third Party type Audience Segments showing as inactive status, even though no manual changes were made. No workaround at the moment.

  2. investigating May 28, 2026, 08:24 PM UTC

    The problem with Google Ad Manager has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. Affected networks will once again see the relevant Third-Party Audience segments as active.

Read the full incident report →

Major April 28, 2026

Incident affecting AdMob

Detected by Pingoru
Apr 28, 2026, 06:06 PM UTC
Resolved
Apr 30, 2026, 05:26 PM UTC
Duration
1d 23h
Affected: AdMob AdMob (global)
Timeline · 4 updates
  1. monitoring Apr 28, 2026, 06:13 PM UTC

    We're aware of a problem with AdMob affecting a majority of users. We will provide an update by Apr 29, 2026, 1:00 AM UTC detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change. The affected users are able to access AdMob, but are seeing error messages, high latency, and/or other unexpected behavior. Google AdMob publishers are experiencing zero or low match rates for newly published iOS apps. There is currently no workaround.

  2. investigating Apr 29, 2026, 12:21 AM UTC

    We are continuing to investigate this issue. We will provide an update by Apr 29, 2026, 7:00 PM UTC detailing when we expect to resolve the problem. The affected users are able to access AdMob, but are seeing error messages, high latency, and/or other unexpected behavior. Google AdMob publishers are experiencing zero or low match rates for newly published iOS apps. Engineering has identified the root cause and is developing a resolution. There is currently no workaround.

  3. investigating Apr 29, 2026, 04:57 PM UTC

    We are continuing to investigate this issue. We will provide an update by Apr 30, 2026, 12:00 AM UTC detailing when we expect to resolve the problem. The affected users are able to access AdMob, but are seeing error messages, high latency, and/or other unexpected behavior. Google AdMob publishers are experiencing zero or low match rates for newly published iOS apps. Engineering is continuing to develop a resolution. There is currently no workaround.

  4. resolved Apr 30, 2026, 05:26 PM UTC

    The problem with AdMob should be resolved for the vast majority of affected users. We will continue to work towards restoring service for the remaining affected users, but no further updates will be added to this dashboard. The affected users are able to access AdMob, but are seeing error messages, high latency, and/or other unexpected behavior. Google AdMob publishers should now see expected match rates for newly published iOS apps.

Read the full incident report →

Major January 13, 2026

Incident affecting AdSense and Google Ad Manager

Detected by Pingoru
Jan 13, 2026, 06:00 PM UTC
Resolved
Jan 15, 2026, 09:00 PM UTC
Duration
2d 3h
Affected: AdSense Google Ad Manager AdSense (global) Google Ad Manager (global)
Timeline · 5 updates
  1. investigating Jan 15, 2026, 01:44 AM UTC

    We're investigating reports of an issue with Google Ad Manager. We will provide more information shortly. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Google Ad Manager is experiencing systemic decline in Ad Exchange (AdX) match rates and delivery.

  2. investigating Jan 15, 2026, 04:51 AM UTC

    Our team is continuing to investigate this issue. We will provide an update by Jan 15, 2026, 2:00 PM UTC with more information about this problem. Thank you for your patience. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Google Ad Manager is experiencing systemic decline in Ad Exchange (AdX) match rates and delivery specifically impacting Google demand sources (Google Ads and DV360). The impact appears to be concentrated on Web and mWeb display inventory.

  3. investigating Jan 15, 2026, 02:42 PM UTC

    Our team is continuing to investigate this issue. We will provide an update by Jan 15, 2026, 7:00 PM UTC with more information about this problem. Thank you for your patience. The affected users are able to access AdSense and Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Google Ad Manager and Adsense for Content (AFC) is experiencing systemic decline in Ad Exchange (AdX) match rates and delivery specifically impacting Google demand sources (Google Ads and DV360). The impact appears to be concentrated on Web and mWeb display inventory.

  4. investigating Jan 15, 2026, 07:10 PM UTC

    Our team is continuing to investigate this issue. We will provide an update by Jan 15, 2025, 10:00 PM UTC with more information about this problem. Thank you for your patience. The affected users are able to access AdSense and Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Google Ad Manager and Adsense for Content (AFC) is experiencing systemic decline in Ad Exchange (AdX) match rates and delivery specifically impacting Google demand sources (Google Ads and DV360). The impact appears to be concentrated on Web and mWeb display inventory.

  5. resolved Jan 15, 2026, 09:57 PM UTC

    The problem with AdSense and Google Ad Manager has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The issue impacting match rates and delivery of Google demand sources (Google Ads and DV360) on Ad Exchange (AdX) and AdSense for Content (AFC) inventory has been resolved.

Read the full incident report →

Major January 7, 2026

Incident affecting AdMob and Google Ad Manager

Detected by Pingoru
Jan 07, 2026, 04:16 AM UTC
Resolved
Jan 07, 2026, 07:30 AM UTC
Duration
3h 14m
Affected: AdMob Google Ad Manager AdMob (global) Google Ad Manager (global)
Timeline · 3 updates
  1. investigating Jan 07, 2026, 05:04 AM UTC

    We're investigating reports of an issue with AdMob. We will provide more information shortly. The affected users are able to access AdMob, but are seeing error messages, high latency, and/or other unexpected behavior. App Open ads are not closable on both iOS and Android platforms. The Close button is missing preventing users from exiting the advertisement to access the app. To avoid these App open ads from showing up, publisher can temporarily pause the ad units serving Open Ads until the issue is fixed.

  2. investigating Jan 07, 2026, 07:03 AM UTC

    We expect to resolve the problem affecting a majority of users of AdMob and Google Ad Manager at Jan 6, 2026, 7:25 PM UTC. Please note that this time frame is an estimate and may change. The affected users are able to access AdMob and Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. App Open ads are not closable on both iOS and Android platforms. The Close button is missing preventing users from exiting the advertisement to access the app. For the publishers who have temporarily paused the ad units to prevent Open Ads from serving, please stand by to enable them back as we expect the fix to be in production in a few minutes.

  3. resolved Jan 07, 2026, 07:30 AM UTC

    The problem with AdMob and Google Ad Manager has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The affected users are able to access AdMob and Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. App Open ads close button is now visible. Closing App Open ads on both iOS and Android platforms is no longer an issue.

Read the full incident report →

Major October 24, 2025

Incident affecting Google Ad Manager DAI

Detected by Pingoru
Oct 24, 2025, 05:44 PM UTC
Resolved
Oct 24, 2025, 07:00 PM UTC
Duration
1h 16m
Affected: Google Ad Manager DAI Google Ad Manager DAI (global)
Timeline · 2 updates
  1. investigating Oct 24, 2025, 05:49 PM UTC

    We're investigating reports of an issue with Google Ad Manager DAI. We will provide more information shortly. The affected users are able to access Google Ad Manager DAI, but are seeing error messages, high latency, and/or other unexpected behavior. Some Ad Manager DAI networks are experiencing a dip in impressions starting around October 22nd. A high-priority fix is currently being deployed to address this issue.

  2. resolved Oct 24, 2025, 06:25 PM UTC

    The problem with Google Ad Manager DAI has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The affected users are able to access Google Ad Manager DAI, but are seeing error messages, high latency, and/or other unexpected behavior. The issue affecting Ad Manager DAI networks experiencing a dip in impressions was caused by a DAI backend change that prevented the IMA SDK from triggering client-side tracking events. This issue is now fully resolved via a complete fix to the DAI system.

Read the full incident report →

Minor August 19, 2025

Incident affecting Google Ad Manager Data Transfer

Detected by Pingoru
Aug 19, 2025, 07:00 AM UTC
Resolved
Aug 25, 2025, 07:00 AM UTC
Duration
6d
Affected: Google Ad Manager Data Transfer Google Ad Manager Data Transfer (global)
Timeline · 3 updates
  1. monitoring Aug 19, 2025, 09:49 PM UTC

  2. monitoring Aug 20, 2025, 04:00 PM UTC

    We expect to resolve the problem affecting a majority of users of Google Ad Manager Data Transfer at Aug 21, 2025, 7:00 AM UTC. Please note that this time frame is an estimate and may change. The affected users are able to access Google Ad Manager Data Transfer, but are seeing error messages, high latency, and/or other unexpected behavior. The issue with missing data fields that affected Data Transfer backfill files for August 11 between 15:00 and 21:00 has also affected Reservation files for the same time frame. We are working on regenerating these files as well.

  3. resolved Aug 22, 2025, 06:00 PM UTC

Read the full incident report →

Major July 2, 2025

Incident affecting Google Ads

Detected by Pingoru
Jul 02, 2025, 04:30 PM UTC
Resolved
Jul 03, 2025, 03:30 AM UTC
Duration
11h
Affected: Google AdsGoogle Ads (global)
Timeline · 2 updates
  1. investigating Jul 02, 2025, 11:43 PM UTC

    We're investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able to access Google Ads, but are seeing error messages, high latency, and/or other unexpected behavior.

  2. resolved Jul 03, 2025, 03:30 AM UTC

    The problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.

Read the full incident report →

Major July 2, 2025

Incident affecting Search Ads 360

Detected by Pingoru
Jul 02, 2025, 04:30 PM UTC
Resolved
Jul 03, 2025, 03:30 AM UTC
Duration
11h
Affected: Search Ads 360Search Ads 360 (global)
Timeline · 2 updates
  1. investigating Jul 02, 2025, 11:45 PM UTC

    We're investigating reports of an issue with Search Ads 360. We will provide more information shortly. The affected users are able to access Search Ads 360, but are seeing error messages, high latency, and/or other unexpected behavior.

  2. resolved Jul 03, 2025, 03:31 AM UTC

    The problem with Search Ads 360 has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.

Read the full incident report →