Google Ads incident

Incident affecting AdSense and Google Ad Manager

Major Resolved

Google Ads experienced a major incident on January 13, 2026 affecting AdSense and Google Ad Manager and 1 more component, lasting 2d 3h. The incident has been resolved; the full update timeline is below.

Started
Jan 13, 2026, 06:00 PM UTC
Resolved
Jan 15, 2026, 09:00 PM UTC
Duration
2d 3h
Detected by Pingoru
Jan 13, 2026, 06:00 PM UTC

Affected components

AdSense Google Ad Manager AdSense (global) Google Ad Manager (global)

Update timeline

  1. investigating Jan 15, 2026, 01:44 AM UTC

    We're investigating reports of an issue with Google Ad Manager. We will provide more information shortly. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Google Ad Manager is experiencing systemic decline in Ad Exchange (AdX) match rates and delivery.

  2. investigating Jan 15, 2026, 04:51 AM UTC

    Our team is continuing to investigate this issue. We will provide an update by Jan 15, 2026, 2:00 PM UTC with more information about this problem. Thank you for your patience. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Google Ad Manager is experiencing systemic decline in Ad Exchange (AdX) match rates and delivery specifically impacting Google demand sources (Google Ads and DV360). The impact appears to be concentrated on Web and mWeb display inventory.

  3. investigating Jan 15, 2026, 02:42 PM UTC

    Our team is continuing to investigate this issue. We will provide an update by Jan 15, 2026, 7:00 PM UTC with more information about this problem. Thank you for your patience. The affected users are able to access AdSense and Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Google Ad Manager and Adsense for Content (AFC) is experiencing systemic decline in Ad Exchange (AdX) match rates and delivery specifically impacting Google demand sources (Google Ads and DV360). The impact appears to be concentrated on Web and mWeb display inventory.

  4. investigating Jan 15, 2026, 07:10 PM UTC

    Our team is continuing to investigate this issue. We will provide an update by Jan 15, 2025, 10:00 PM UTC with more information about this problem. Thank you for your patience. The affected users are able to access AdSense and Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Google Ad Manager and Adsense for Content (AFC) is experiencing systemic decline in Ad Exchange (AdX) match rates and delivery specifically impacting Google demand sources (Google Ads and DV360). The impact appears to be concentrated on Web and mWeb display inventory.

  5. resolved Jan 15, 2026, 09:57 PM UTC

    The problem with AdSense and Google Ad Manager has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The issue impacting match rates and delivery of Google demand sources (Google Ads and DV360) on Ad Exchange (AdX) and AdSense for Content (AFC) inventory has been resolved.