Google Ads incident
Incident affecting Google Ad Manager
Google Ads experienced a major incident on June 25, 2025 affecting Google Ad Manager and Google Ad Manager (global), lasting 23h 50m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Jun 25, 2025, 07:29 PM UTC
We're aware of a problem with Google Ad Manager affecting a significant subset of users. We will provide an update by Jun 25, 2025, 9:00 PM UTC detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Standard Line Items in Google Ad Manager are over pacing and delivering as fast as possible even with different Deliver impressions settings.
- investigating Jun 25, 2025, 08:59 PM UTC
Our team is continuing to investigate this issue. We will provide an update by Jun 25, 2025, 11:00 PM UTC with more information about this problem. Thank you for your patience. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Standard Line Items in Google Ad Manager are over pacing and delivering as fast as possible even with different Deliver impressions settings.
- investigating Jun 25, 2025, 10:36 PM UTC
We expect to resolve the problem affecting a majority of users of Google Ad Manager at Jun 26, 2025, 1:00 AM UTC. Please note that this time frame is an estimate and may change. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Standard Line Items in Google Ad Manager are delivering at a higher pace than expected. No over delivery has been identify as affected Line Items are not delivering above their established Total Impressions goals.
- investigating Jun 26, 2025, 01:05 AM UTC
We expect to resolve the problem affecting a majority of users of Google Ad Manager at Jun 26, 2025, 3:00 AM UTC. Please note that this time frame is an estimate and may change. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Standard Line Items in Google Ad Manager are delivering at a higher pace than expected. No over delivery has been identify as affected Line Items are not delivering above their established Total Impressions goals.
- resolved Jun 26, 2025, 06:55 AM UTC
The problem with Google Ad Manager has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Standard Line Items in Google Ad Manager are now back delivering at an expected pace.