Google Ads incident

Incident affecting AdMob

Major Resolved

Google Ads experienced a major incident on April 28, 2026 affecting AdMob and AdMob (global), lasting 1d 23h. The incident has been resolved; the full update timeline is below.

Started
Apr 28, 2026, 06:06 PM UTC
Resolved
Apr 30, 2026, 05:26 PM UTC
Duration
1d 23h
Detected by Pingoru
Apr 28, 2026, 06:06 PM UTC

Affected components

AdMob AdMob (global)

Update timeline

  1. monitoring Apr 28, 2026, 06:13 PM UTC

    We're aware of a problem with AdMob affecting a majority of users. We will provide an update by Apr 29, 2026, 1:00 AM UTC detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change. The affected users are able to access AdMob, but are seeing error messages, high latency, and/or other unexpected behavior. Google AdMob publishers are experiencing zero or low match rates for newly published iOS apps. There is currently no workaround.

  2. investigating Apr 29, 2026, 12:21 AM UTC

    We are continuing to investigate this issue. We will provide an update by Apr 29, 2026, 7:00 PM UTC detailing when we expect to resolve the problem. The affected users are able to access AdMob, but are seeing error messages, high latency, and/or other unexpected behavior. Google AdMob publishers are experiencing zero or low match rates for newly published iOS apps. Engineering has identified the root cause and is developing a resolution. There is currently no workaround.

  3. investigating Apr 29, 2026, 04:57 PM UTC

    We are continuing to investigate this issue. We will provide an update by Apr 30, 2026, 12:00 AM UTC detailing when we expect to resolve the problem. The affected users are able to access AdMob, but are seeing error messages, high latency, and/or other unexpected behavior. Google AdMob publishers are experiencing zero or low match rates for newly published iOS apps. Engineering is continuing to develop a resolution. There is currently no workaround.

  4. resolved Apr 30, 2026, 05:26 PM UTC

    The problem with AdMob should be resolved for the vast majority of affected users. We will continue to work towards restoring service for the remaining affected users, but no further updates will be added to this dashboard. The affected users are able to access AdMob, but are seeing error messages, high latency, and/or other unexpected behavior. Google AdMob publishers should now see expected match rates for newly published iOS apps.