Branch incident

Google Ads iOS attribution pipeline

Notice Resolved View vendor source →

Branch experienced a notice incident on September 8, 2025, lasting 2h 10m. The incident has been resolved; the full update timeline is below.

Started
Sep 08, 2025, 11:04 PM UTC
Resolved
Sep 09, 2025, 01:14 AM UTC
Duration
2h 10m
Detected by Pingoru
Sep 08, 2025, 11:04 PM UTC

Update timeline

  1. identified Sep 08, 2025, 11:04 PM UTC

    We have identified an issue with Google Ads iOS attribution pipeline impacting partial attribution data beginning July 23rd. We are working to resolve the issue and assess impact.

  2. resolved Sep 09, 2025, 01:14 AM UTC

    Our team has now pushed a fix to resolve the issue. We are assessing impact and will follow up with more details.