Appfigures incident

Inflated Google Downloads in May

Notice Resolved View vendor source →

Appfigures experienced a notice incident on May 27, 2025 affecting Downloads, lasting 41d. The incident has been resolved; the full update timeline is below.

Started
May 27, 2025, 04:05 PM UTC
Resolved
Jul 07, 2025, 04:40 PM UTC
Duration
41d
Detected by Pingoru
May 27, 2025, 04:05 PM UTC

Affected components

Downloads

Update timeline

  1. identified May 27, 2025, 04:05 PM UTC

    We've identified an issue with Google’s downloadable report for May, which is over-reporting app downloads, updates, etc., impacting most developers. The inflated numbers only impact reports for free apps; reports for paid apps, including revenue, are reported as usual. Google's developer dashboard is reporting without the inflated numbers, only the exportable report is impacted. Google has been made aware of the discrepancy, and once May reports are regenerated, we'll re-import the corrected numbers report for everyone.

  2. identified May 27, 2025, 05:26 PM UTC

    Update: only downloads are inflated. Updates and Uninstalls for the month align with the Google developer dashboard.

  3. identified May 28, 2025, 10:30 PM UTC

    We're still waiting on Google to correct reports for May. We'll import corrected data as soon as reports are regenerated by Google.

  4. identified May 29, 2025, 10:22 PM UTC

    Google continues to look into the inflated reports for May.

  5. identified Jun 02, 2025, 01:54 PM UTC

    Google still needs to regenerate monthly reports for May with corrected data. Once reports are fixed, we'll automatically import the monthly reports.

  6. identified Jun 03, 2025, 03:10 PM UTC

    The monthly May report is still incorrect as we wait for Google to understand the extent of the problem and correct the reports. We're doing our best to help Google regenerate reports as quickly as possible. As soon as reports are fixed, we'll re-import for everyone.

  7. identified Jun 05, 2025, 08:19 PM UTC

    We're still waiting on Google to regenerate corrected reports for May. We shared additional information in hopes that this will be resolved soon!

  8. identified Jun 09, 2025, 02:13 PM UTC

    We're waiting for Google to understand the full extent of the changes to downloads in May and now June as well. Reports still need to be corrected before we can re-import for the two months. As soon as more information becomes available, we'll share those updates.

  9. identified Jun 11, 2025, 03:29 AM UTC

    The latest on inflated downloads from Google: After exploring the data we believe the inflated numbers are based on Google adding re-downloads into the first-time downloads count. The good news is we have a temporary workaround where we will calculate downloads from reports, without re-downloads, that's rolling out to all members now. Google has also confirmed they're still investigating the discrepancy based on the information we've shared. Hopefully, they'll have a positive update to share with us soon.

  10. identified Jun 12, 2025, 09:51 PM UTC

    We can confirm Google downloads, for May and June, are reporting accurately again after we introduced our workaround earlier in the week. The workaround: downloads are being calculated from Google's reports without re-downloads. We're still waiting for Google to resolve this on their end. In the meantime, we'll continue to calculate downloads for reporting. There is nothing anyone needs to do; we're handling this all automatically on our end.

  11. resolved Jul 07, 2025, 04:40 PM UTC

    Google has now confirmed this unannounced change is the new behavior, effective May 1st, 2025. The Google dashboard separates first-time downloads and re-downloads, and the second source will combine the two metrics. What this means: To keep data consistent across reports, the temporary fix is now permanent. Appfigures will continue to report only first-time downloads, excluding re-downloads. There is nothing that you need to do; all of this is handled automatically and will continue going forward.