Optimove incident
Meta Platforms (Facebook ) - Service Disruption
Optimove experienced a critical incident on July 19, 2026 affecting Facebook, lasting 2h 37m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- monitoring Jul 19, 2026, 09:12 AM UTC
What's happening Meta (Facebook) is experiencing a service disruption. Because campaign delivery to this channels depends on Meta's APIs, some Optimove campaigns targeting Meta audiences are affected. How this may affect you - Campaigns sending to Meta may fail - Audience syncs to Meta Custom Audiences may stall or error out - Delivery reports and channel metrics for Meta may be delayed or incomplete Important: This is a Meta-side outage, not an Optimove platform issue. Campaigns on all other channels (email, SMS, push, web, and other integrations) are unaffected and running normally. What we're doing Monitoring Meta's status. We will confirm here when Meta service is restored and Meta-channel execution is back to normal.
- resolved Jul 19, 2026, 11:50 AM UTC
Meta services have recovered and campaign delivery to Facebook has resumed.