NextRoll incident

Delayed segmentation of untrackable converting cookies

Notice Resolved View vendor source →

NextRoll experienced a notice incident on June 16, 2023 affecting AdRoll Dashboard and AdRoll ABM Impact Overview Dashboard, lasting 6d 2h. The incident has been resolved; the full update timeline is below.

Started
Jun 16, 2023, 10:04 PM UTC
Resolved
Jun 23, 2023, 12:38 AM UTC
Duration
6d 2h
Detected by Pingoru
Jun 16, 2023, 10:04 PM UTC

Affected components

AdRoll DashboardAdRoll ABM Impact Overview Dashboard

Update timeline

  1. investigating Jun 16, 2023, 10:04 PM UTC

    Note: Conversions from untrackable cookies are not surfaced in attributed conversions nor website audiences. The only impact is to general site metrics conversion figures – and the AdRoll Cross-Channel dashboard. No data has been lost. Untrackable conversions should resume regular processing by this time tomorrow, and a backfill will be conducted next week for unprocessed timestamps.

  2. resolved Jun 23, 2023, 12:38 AM UTC

    This incident has been resolved.