Google Ads incident
Incident affecting Google Ad Manager
Google Ads experienced a major incident on August 4, 2026 affecting Google Ad Manager and Google Ad Manager (global), lasting 9h 34m. The incident has been resolved; the full update timeline is below.
Affected components
Update timeline
- investigating Aug 04, 2026, 09:32 AM UTC
We're investigating reports of an issue with Google Ad Manager. We will provide more information shortly. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. Affected users are experiencing extreme UI slowness, reporting delays, and forecasting failures within Google Ad Manager, as well as failures when querying the SOAP API. There is no complete workaround at this time. However, reloading the page or rerunning the task may succeed on a subsequent attempt.
- investigating Aug 04, 2026, 05:25 PM UTC
Google Ad Manager service has already been restored for some users, and we expect a resolution for all users in the near future. Please note this time frame is an estimate and may change. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. The engineering team identified the root cause, and mitigation steps have been successfully applied to route traffic away from the affected area. As service availability is improving, you may simply retry any previously failed operations.
- resolved Aug 04, 2026, 07:19 PM UTC
The problem with Google Ad Manager has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The affected users are able to access Google Ad Manager, but are seeing error messages, high latency, and/or other unexpected behavior. The engineering team has confirmed that the issue is fully resolved. System availability has returned to normal levels, and error rates have subsided.