Google Ads incident

Incident affecting Google Ad Manager DAI

Major Resolved

Google Ads experienced a major incident on October 24, 2025 affecting Google Ad Manager DAI and Google Ad Manager DAI (global), lasting 1h 16m. The incident has been resolved; the full update timeline is below.

Started
Oct 24, 2025, 05:44 PM UTC
Resolved
Oct 24, 2025, 07:00 PM UTC
Duration
1h 16m
Detected by Pingoru
Oct 24, 2025, 05:44 PM UTC

Affected components

Google Ad Manager DAI Google Ad Manager DAI (global)

Update timeline

  1. investigating Oct 24, 2025, 05:49 PM UTC

    We're investigating reports of an issue with Google Ad Manager DAI. We will provide more information shortly. The affected users are able to access Google Ad Manager DAI, but are seeing error messages, high latency, and/or other unexpected behavior. Some Ad Manager DAI networks are experiencing a dip in impressions starting around October 22nd. A high-priority fix is currently being deployed to address this issue.

  2. resolved Oct 24, 2025, 06:25 PM UTC

    The problem with Google Ad Manager DAI has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The affected users are able to access Google Ad Manager DAI, but are seeing error messages, high latency, and/or other unexpected behavior. The issue affecting Ad Manager DAI networks experiencing a dip in impressions was caused by a DAI backend change that prevented the IMA SDK from triggering client-side tracking events. This issue is now fully resolved via a complete fix to the DAI system.